Making a Brand is more than just reality entertainment; it is a platform for ambitious entrepreneurs to pitch their business ideas to global stars.

Through mentorship, exposure, and investment opportunities, contestants are given tools to scale their startups. Diamond’s participation brings not just celebrity appeal but a unique African entrepreneurial lens to the show.

His involvement is seen as a major boost for African representation in global business and entertainment spheres.

Diamond is no stranger to reality television. He has been a central figure in the popular Netflix series which premiered in 2022.

Sharing the screen with personalities like Khanyi Mbau, Zari Hassan, Swanky Jerry, Nadia Nakai, and 2Baba, the show delves into the glamorous yet complex lives of African celebrities.

The Netflix series played a pivotal role in cementing his continental appeal. Season 3 of the show aired in January 2025 and continued to explore his personal relationships, parenting journey, and business ventures.

In 2022, was nominated for the UK’s National Reality TV Awards, further validating its global impact.

Diamond is one of Africa’s most successful musicians. With hits like, , and 'Inama', he has amassed millions of fans across the continent and beyond.

His blend of Bongo Flava, Afropop, and amapiano has earned him collaborations with international stars including Ne-Yo, Rick Ross, and Alicia Keys.

Beyond music, Diamond is a serial entrepreneur. He is the founder and CEO of WCB Wasafi, one of East Africa’s biggest record labels, which has nurtured talents such as Zuchu, Rayvanny, and Mbosso.

He also owns Wasafi FM, Wasafi TV, and Zoom Extra, further demonstrating his grip on both the music and media industries.

In 2021, he launched Chibu Perfume, a signature fragrance line that added a luxury edge to his personal brand.