Dubai Mall may already be impossible to fully explore in one visit, but that doesn’t mean its growth will ever stop. The latest brand to be housed in the mall is Devialet, an exemplar of French luxury audio engineering. Devialet (who generated buzz last year at Milan’s Fashion Gala for their collaboration with Fendi) has unveiled its first flagship store in partnership with the Chalhoub Group at the Dubai Mall, setting a new benchmark for luxury audio experiences in the Middle East.
Located on the mall’s second floor, the store merges advanced design with cutting-edge sound technology, inviting Dubai’s audiophiles to immerse themselves in a world of auditory precision. Spanning 1,079 square feet, the space epitomises the brand’s minimalist ethos, blending monochromatic tones and fluid curves to create an environment where design and acoustics harmonise seamlessly.
“The opening of Devialet’s flagship store at The Dubai Mall marks a significant milestone in our expansion across the Middle East,” says Ramit Harisinghani, General Manager of Chalhoub Group, emphasising the significance of this collaboration.
The store’s Listening Room has to be one of its most interesting features; it’s an ambient set-up dedicated to the iconic Phantom Theater. Here, lighting and transparency bounce off of each other to elevate the sensory experience, transforming each note into a visceral encounter. Emmanuel Nardin, Devialet’s Chief Design Officer, explains, “Our aim was to awaken all the emotional senses that accompany listening. The listening room… creates an immersive experience where every note and every vibration comes to life.”
Jacques Demont, CEO of Devialet, shares why a focus on the GCC is important to the brand: “We are convinced of the exceptional potential that the GCC region holds for our global growth. This new space will provide our customers with a unique immersion into the Devialet universe.”
As Dubai continues to stand out as a hub for innovation and luxury, Devialet’s flagship store attempts to slake the city’s thirst for boundary-pushing technology. And its residents need only head to the second floor of Dubai Mall to find out exactly how.
