On recent analyst calls, executives have increasingly fielded questions about the Chinese AI upstart and what its more cost-effective model means for their businesses.

The name DeepSeek was mentioned in at least nine earnings calls last week, according to an AlphaSense search, with only a single mention prior to the company's bombshell announcement about its AI models. That number has grown as major tech companies including Alphabet, AMD, Palantir, and Amazon report their earnings.

But in spite of the market disruption that saw wild swings in Big Tech share prices, the early outlook is generally optimistic about the tech.

Here's what business leaders are telling analysts: