GLOBAL sports retail brand, Decathlon Ghana, has launched the company’s eighth anniversary celebration.
As part of the anniversary, the company has announced a 10-day sports themed event from May 21 to June 1.
The event would feature activities designed for families and sports enthusiasts. They include free equipment servicing and customisation, discounts of up to 50 per cent on Adidas products, weekend family games, and free delivery of products purchased within Accra.
Speaking at the launch, the Events and Brands Manager at Decathlon Ghana, Mr Thompson Agbodo,
reaffirmed the company’s commitment to enhance Ghana’s sports industry at both grassroots and national levels.
Since its entry to the Ghanaian market in 2017, Decathlon Ghana has partnered with a wide range of organisations across various sporting fields and industries, to boost sports among Ghanaians.
Sports organisations such as the Ghana Football Association (GFA) and its clubs, the Ghana Basketball Association and its clubs, the Rugby League Federation Ghana (RLFG), as well as various keep-fit clubs, have felt the impact of the company’s eight-year presence in Ghana.
While elaborating on how Decathlon’s involvement in Ghanaian football has evolved, shifting from retail to direct partnerships with key events and federations, he revealed their recent involvement in the Women’s Premier League and FA Cup finals at the University of Ghana Stadium, where they recognised standout players with awards.
“We have come a long way; beyond just supplying gear, we now stand shoulder to shoulder with Ghanaian athletes, offering not only products but also visibility, encouragement, and technical support,” he said.
On his part, the Business-to-Business and Reseller Leader at Decathlon Ghana, Mr Mawuli Kofi Agato, noted that while football remains a focal point, Decathlon’s support extends to less mainstream sports as well.
Ms Francisca Arhin, Decathlon’s E-commerce Manager, emphasised the use of technology to enhance accessibility and inclusivity, stating that their platforms make it easier for Ghanaians to access quality sportswear and equipment without facing obstacles.
She said these activities were part of a broader initiative to cultivate a sporting culture at the community level.
BY RAYMOND ACKUMEY
