To make Colorbar more luxurious, Samir K. Modi is investing Rs 200 crore to revamp his color cosmetics brand. He expects the ROI to follow in the next few years, however, he expects the sales will go up to Rs 1,000 crore from Rs 530 crore by this fiscal year's end, Samir K. Modi, founder and MD, Colorbar Cosmetics told ETRetail.

The brand, which broken even last fiscal year, is also eyeing for an IPO 3 years from now.

"Earlier, we used to emulate brands. Now, we have become the brand. We feel it's time to take our Indian gender-neutral brand global," he said.

"Apart from this, we are also betting on sustainability by introducing refillable make-up. By FY 26-27, minus nail polishes, we aim to be sustainable in our packaging," he further added.

Currently, the brand offers 1,000 SKUs and it is revamping the packaging of all of its products.

The brand, which already has a presence in make-up and skincare, is planning to foray into new categories like perfumes, men's grooming, teens, tweens, and is also introducing a smaller line for over 60 years.

"To begin with, we are launching 8-9 products in the men's range. Apart from this, we want to make a very simple skincare line that's effective and works. Currently, we have about 40 items in skincare and it contributes to 30 per cent of our revneue," he said.

"We also plan to get into 360-degree wellness holistic products. After perfumes, which is slated to launch around Diwali, we plan to enter into home fragrances with diffusers and candles," he further added.

At present, the brand operates 105 company-owned, company-operated stores, has a presence across 1,200 GTs and all MTs except Sephora and Tira.

"We are revamping all our stores starting from our stores in Khan Market and Select CityWalk. We expect to revamp all our stores over the next 2 years," he said.

"We are making our stores bigger spanning across 450-600 sq.ft. We are also adding bespoke services like make your lipstick, nail paint, printing on the packaging and ribbons, etc. to our stores," he further added.

The brand, which gets 70 per cent ofits revenue from offline channels, plans to cut its presence at 300 GT stores by this fiscal year's end.

The brand, which already has a presence in Russia, is planning to enter the US by next month and in Middle East by Diwali this year.

"So, right now, we are in due diligence for Nepal and Sri Lanka. We also plan to have a good hold in the Southeast Asian markets. And hopefully, by next year, we plan to enter the UK," he said.

"We are entering the international markets by forging partnerships with the brand which already have a presence there," he further explained.

It entered Russia in partnership with Rive Gauche, which has 255 stores across Russia.

"We already have a presence in 190 stores of Rive Gauche and we're already number five in the top cosmetic brand list in Russia," he asserted.

It is entering the US with an e-commerce players, Middle East with Nykaa (Apparel Group), and with different distributors in Nepal and Sri Lanka.

"In the international market, we expect 40 per cent of our revneue to come from perfumes and skincare and the remaining 60 per cent to come from other categories," he conluded.