Dubai: The UAE recorded a high 41% spike in app installations using for trading in cryptocurrency assets during 2024.

Of the 15 million downloads done by users in the UAE during 2024, the majority took place in the second-half of the year. Each month in the last quarter saw installs exceed 1 million, with the largest spike of 2.8 million taking place in December, according to AppsFlyer research, which measured install and usage trends across 49 of the most popular crypto apps. 

“The crypto market rebounded through 2024, and with Donald Trump having emphasized his pro-crypto stance on the campaign trail, the market surged further following the US election results,” said Shani Rosenfelder, Director of Market Insights at AppsFlyer. 

“There has been a strong correlation between these market factors and the UAE’s crypto market momentum.”

Fueling the growth will require further ‘strategic campaigning,’ given that 60% of crypto app traffic in 2024 was driven by aggressive marketing efforts. Analysing engagement trends around crypto apps on Android devices, research found that one in five apps is uninstalled within just 30 days — ‘which means marketers must create a seamless journey and deliver a top notch onboarding experience, otherwise they risk churn’.

“It’s an extremely competitive space, and marketers have a tremendous role to play,” said Rosenfelder.

“As if this isn’t challenging enough in the crowded crypto space, they can’t rest on their laurels, as keeping their user base engaged can be equally challenging given how rapidly users are ready to nullify hard-earned downloads.”