Carloha Nigeria, the official franchise holder and assembler of Chery vehicles, has formalised  a partnership with the Nigeria Football Federation (NFF).

 The signing ceremony, which took place at the Carloha Showroom, was attended by top dignitaries, including the Chairman of the Nigerian Sports Commission (NSC), Mallam Shehu Dikko, the President of the Nigeria Football Federation (NFF), Alhaji Ibrahim Gusau, CEO of Carloha, Mr. Liang Long, Managing Director, Carloha Nigeria, Mr. Sola Adigun, Chairman of the NFF Technical and Development Committee Alhaji Sharif Rabiu Inuwa, and Member of the NFF Executive Committee, Ms Aisha Falode.

Adigun said the partnership solidifies Carloha’s commitment to supporting Nigerian football, aligning with its vision to promote excellence, mobility, and national development through sports.

“This collaboration is set to enhance the development of football in Nigeria, and reinforce Carloha’s presence as a key player in Nigeria’s sports ecosystem,” he said.

He expressed enthusiasm about the initiative, stating that the partnership aims to have a long-lasting impact on football’s growth by providing essential support to grassroots and professional football initiatives.

He emphasised that the firm’s association with the NFF extends beyond vehicle provision, but building a long-term relationship that drives success for Nigerian football both locally and internationally.

Long described the partnership as auspicious, saying the company is determined to drive the Super Eagles to overtake their opponents and qualify for the 2026 FIFA World Cup finals, as a priority project.

“Football is the most popular sport in the world. The Super Eagles is the best team in Africa and we are happy to have the opportunity to support Nigeria football, as the best car company in Nigeria,” he said.

Gusau said:  “We are excited to welcome Carloha on board as a key partner in our mission to elevate Nigeria football. With their support, we can further develop programmes that will benefit our teams and the millions of football lovers across the country.”

He hailed the firm for its  support and investment in the sport, noting that the collaboration will contribute significantly to the smooth running of the federation’s activities.

A key highlight of the ceremony was the official signing of the agreement.