Video games keep getting more expensive, and big companies aren’t shy about passing the cost on to players. Picking up a means spending , plus — and even though Nintendo President knows it’s not cheap, he still defends the price tag claiming it fits the experience.

During a recent meeting with investors, Furukawa admitted the newly released console could be out of reach for some, especially younger players, yet insisted that the Japanese giant is creating other ways for younger fans to connect with its world until they’re ready to buy the new hardware.

“We believe that the price of the Nintendo Switch 2 is commensurate with the gaming experience it offers, and the important thing is to provide a fun entertainment experience that makes customers feel that it is worth it,”  he said.

“It is true that the Nintendo Switch 2 is more expensive than previous consoles, but we are creating various opportunities for young children to experience the Nintendo world and characters outside of them.”

Even though Furukawa’s advice is basically to go experience Nintendo elsewhere until you can afford a Switch 2, he did add that their ultimate goal is to get more people playing its games, and assured they are “paying close attention to how much of a hurdle the price of the console will be.”

The comment still landed awkwardly for some fans, especially since it comes so soon after , head of Nintendo of America, made a similar point. A few weeks ago, Bowser suggested that players who can’t swing the Switch 2 could just stick with the original one, released in 2017.

The whole thing also brings back memories of , Xbox’s former boss, who famously told people worried about the Xbox One’s online requirements to just stick with their Xbox 360. His line is still held up as one of the worst ways to pitch a next-gen console.