CAF's Vision Under Patrice Motsepe Bears Fruit as African Football Grows
The vision of Confederation of African Football (CAF) President Dr. Patrice Motsepe to elevate continental football is becoming a reality, with significant growth in viewership, investment, and competition prestige since he took office four years ago.
The 2023 Africa Cup of Nations (AFCON) in Ivory Coast drew over , showcasing the tournament’s expanding global appeal. Similarly, CAF’s club competitions have seen a surge in popularity, with recent .
As part of CAF’s rebranding efforts, a was unveiled for the 2024 season, symbolizing the continent’s football evolution. South Africa’s and Egypt’s will compete for the trophy, with the first leg set for this Saturday, followed by the return leg in .
Motsepe’s administration has prioritized to strengthen African football. The , with this season’s Champions League winners set to receive to offset travel costs—a move praised by stakeholders.
“The investment in infrastructure and youth development has been crucial,” said a CAF insider. “We’re seeing real growth in the structures that were neglected for years.”
Defending champions , Africa’s most successful club with , will retain the old trophy. Meanwhile, CAF plans further innovations, including a and refreshed branding to enhance commercial appeal.
“This trophy represents development,” a CAF official stated. “Our strategy is to keep innovating for fans and sponsors.”
With rising engagement and financial backing, African football is on an upward trajectory—proof that Motsepe’s dream is steadily becoming reality.