Streetwear store Anti Social Social Club (ASSC) has officially opened its first global flagship location in Seoul’s Dosan neighborhood, marking a major milestone for the cult-favorite fashion brand. Distributed by Kasina Co., Ltd., the Seoul flagship debuted on June 13 under the campaign 'Step into the ‘Weird Seoul’ of ASSC,' offering an immersive retail experience filled with curated chaos and culture.

The store showcases ASSC’s Quickstrike drops, including collaborations with Assassin’s Creed and WWE, as well as a Korea-exclusive 'Chapter Dosan' capsule. A dedicated archive exhibition -- complete with quirky items like lanterns, sleep masks, and camping gear -- celebrates the label’s offbeat legacy. Founder Ian Coates also hosted a live discussion to unpack the brand’s emotional ethos, while visitors can access a flagship-exclusive customization program. With new drops every week, ASSC’s Seoul flagship blurs the lines between fashion, art, and expression.

Image Credit: Anti Social Social Club