Blame WWD: If Daniel Lee Is Taking a Final Burberry Bow Monday, AOC Is All In for Kim Jones

AOC finds the rumor mill around luxury brand designers so tough that creative directors must have a therapist waiting in the wings for a daily dose of self-confidence. Friday headline asked: [WWD]

New is much more focused on the heritage DNA of the Burberry brand, and less so on the runway. Burberry also needs a storyteller, in AOC’s opinion.

Anne had a Eureka moment a few weeks back, weaving departure from Dior Men into a new reality: “The future for Kim Jones will include his work with Charleston Trust, where the designer became a vice president in fall 2024.”

When Kim Jones made his couture debut at Fendi, he packed up Kate Moss and two famous photographers to create ‘Kate Moss at Charleston, Wearing Kim Jones Fendi Couture Lensed by Mert & Marcus’ for British Vogue [Link]. The Guardian picked up AOC’s story in 2023 [and sent wonderful traffic our way] in their post on how to get the Bloomsbury set’s Charleston vibe in their own homes.

interviewed Kim Jones in East Sussex, where he bought a holiday home in the village of Rodmell.

Jones “pulls out a catalogue of Vanessa Bell’s paintings, which flit between Sussex farmland and the Borghese gardens in Rome; Woolf was also entranced by the “infinite silence” of Perugino’s frescoes.”

“And if you look in the Charleston library, or at Clive Bell’s book collection, it’s all there. This is important because AOC is mounting a firm embrace of humanism in the coming weeks as an anti-fascist action.

The enormous success of Brunello Cucinelli is rooted in the principles of humanism and AOC has been influenced by his thinking in very significant ways.

The synergies between Kim Jones and Burberry are staggering. So if WWD is correct, AOC believes this is a truly-inspired idea.

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