BingX, a prominent cryptocurrency exchange and Web3 AI company, has initiated a comprehensive transformation journey, marked by a $300 million multi-year investment in artificial intelligence, dubbed BingX AI Evolution. This strategic shift aims to redefine the modern cryptocurrency exchange landscape through a five-pillar strategy: focusing on AI and product innovation, strategic investments in Web3 and AI breakthroughs, global talent development, enhanced trust and security measures, and a steadfast commitment to user-centricity. The transformation underscores BingX's vision to integrate intelligence into every aspect of its operations.

Central to this evolution is the introduction of a sophisticated suite of intelligent tools designed to empower traders with real-time data, predictive insights, and more intuitive decision-making. Complementing these tools, BingX unveiled next-generation products such as BingX AI, ChainSpot, and Copy Trading 2.0, all meticulously crafted to deliver a smarter and more personalized trading experience. These advancements are further evidenced by the launch of 506 new trading pairs, with over 35 of these specifically dedicated to AI-related projects, demonstrating BingX's commitment to making emerging technologies readily accessible to its global user base.

Beyond product innovation, BingX Labs has cemented its role as a key catalyst for Web3 innovation through targeted strategic investments. A significant $15 million investment has been allocated to support early-stage projects like Babylon, StakeStone, and Fireverse, reflecting BingX’s long-term dedication to fostering innovation and shaping the future of decentralized applications. In line with its long-term vision for cultivating talent, BingX also launched the Global TalentX internship program, an initiative designed to empower the next generation of builders and thinkers by providing students and recent graduates with opportunities to contribute to the rapidly evolving Web3 and crypto ecosystem.

Ensuring user trust and security remains a paramount focus for BingX. The platform has made significant strides in regulatory compliance, notably gaining approval as a Virtual Asset Service Provider (VASP) by Upbit Korea under the Travel Rule framework, showcasing its commitment to adhering to international standards. To further bolster user safety, BingX introduced the Shield Fund, a $150 million fully self-funded safety net. This fund acts as a robust safeguard against unforeseen incidents, including technical vulnerabilities, security risks, or malicious cyber threats, thereby protecting users' assets on the platform.

BingX's user-centric approach was vividly demonstrated through its 7th-anniversary campaign, “Your Voice, Our Story,” which celebrated user experiences worldwide and reinforced its strong commitment to community engagement. As a top-five global derivatives platform, BingX has also forged a notable partnership with Chelsea Football Club, symbolizing the convergence of elite sports discipline with the precision and performance of AI-powered trading. This collaboration highlights BingX's core values of innovation, trust, and user empowerment, which continue to drive its growth.

Reflecting on the first half of 2025, company leaders, including Vivien Lin, Chief Product Officer and Head of BingX Labs, and Daniel Lai, Chief Business Officer, emphasized that the foundation laid through AI-powered products, deep integration with emerging technologies, and strategic investments positions BingX to lead the next era of crypto. They envision a future where smart technology meets human insight, empowering users with tools that anticipate their needs and scale with their ambitions, with a wave of new innovations anticipated for the latter half of 2025. Founded in 2018, BingX currently serves a global community of over 20 million users, offering a comprehensive suite of AI-powered products and services tailored for all experience levels.