During the ongoing

Mahakumbh 2025

, millions have reported to the holy city, namely Prayag, to join in on one of the largest religious congregations in the world. Apart from the pilgrims who throng the city to commune with God, devotees have increased since they find it easier to utilize UPI in making offerings, purchases, and even local transport. BharatPe, India's fauguoremost fintech company, has launched the 'Maha Kumbh Shield' to protect UPI from any cyber threat or online fraud during this large-scale event in answer to the growing threats of cyber fraud.
It aims at raising security measures during such times when the amount of digital payments rises. The approach is to provide fast and easy-to-use transactions to the masses so that they will not miss out on enjoying the full religious experience due to worries over secure payments.

The introduction of 'Maha Kumbh Shield' stands as an essential step to secure UPI users at Prayagraj during the Mahakumbha 2025. When so many transactions are happening daily, the risks of cyber fraud and scams are at heightened levels. BharatPe's Maha Kumbh Shield plan offers free protection against fraudulent transactions for every digital transaction, up to INR 25, 000, which should be especially handy during a grand event like this, where cashless payment is generally the norm for many.

The initiative is designed to protect users from phishing scams, unauthorized transactions resulting from device theft, and cyber fraud.
Nalin Negi, Chief Executive Officer (CEO) of BharatPe, said, "The Maha Kumbh is one of the largest spiritual gatherings in the world. With Maha Kumbh Shield, we aim to ensure that every pilgrim can make transactions with complete peace of mind. Our goal is simple—to make digital payments not just seamless, but also safe, so devotees can focus on their spiritual journey without worry. We will continue to bring forth such holistic solutions that help our users experience a convenient and secure digital transaction."

The Maha Kumbh Shield plan holds multiple features that provide real-time protection and assistance to UPI users carrying out transactions via BharatPe. Below are some of the main benefits:

The Maha Kumbh Shield users will have 24/7 customer support for fraud or other transaction-related issues. BharatPe has ensured that every user is empowered with the relevant tools needed for claiming and getting assistance as soon as possible.

If the above BharatPe customer falls prey to digital fraud or phishing scams during the times of making payments in UPI, be assured that Maha Kumbh shield will help those users file a claim for fraudulent transactions. The claims procedure is really short, and the users can expect to get the payment for any claimed transactions in about 10 days.
UPI purchases covered up to INR 25,000 BharatPe Maha Kumbh Shield protects up to INR 25,000 for malicious activities done digitally during UPI payments. Therefore, it guarantees reimbursement for the extent up to this limit in case of monetary loss that a user suffered because of any fraudulent activities while using the BharatPe platform for UPI payments.

During the launch of the Maha Kumbh Shield plan, UPI users will use it without charge for the first month. Users would enjoy all this at no upfront cost. Afterwards, this service will cost Rs 19 per month for ensuing months.

Activating the 'Maha Kumbh Shield' plan is very simple and can be done on mobile devices, following these easy steps:

If one hasn't already downloaded the BharatPe app, it is advisable to download it from the Google Play Store or Apple App Store. The app is very lightweight and easy for installation, making it ideal for people attending Mahakumbh 2025 in Prayagraj.

Having downloaded the BharatPe app, the next thing to do is perform the first UPI transaction in Prayagraj. This transaction will activate the Maha Kumbh Shield protection plan on your account.

After activating it successfully, the Maha Kumbh Shield plan is free for the first month. During this period, you enjoy total protection against fraud for all of your digital transactions, including up to Rs 25,000 claims in case of fraud.

After the first month, you'll need to pay a minimal fee of Rs 19 every month if you want to continue enjoying the Maha Kumbh Shield plan's benefits. So, you get ongoing access to fraud protection services.

In unfortunate scenarios whereby a boolean transaction occurs through BharatPe's UPI services, the procedure to lay a claim is very simple:

Immediately report the incident to the BharatPe helpline numbers or to customer support via the app.

You may file a claim directly through the BharatPe app or by calling in to the helpline. Make sure you provide sufficient transaction details to complete the process quickly.

BharatPe promises that all the successful claims will be processed quickly and usually within 10 days. This makes sure that users will not be in a lurch in the case of unfortunate incidents.

At the same time, Mahakumbh 2025 happens to be one of the major religious events in the world, as over 450 million devotees land in Prayagraj to perform the holy dip at the Triveni Sangam. This event started on January 13 and will go on until February 26, 2025. Such occasions are very important for millions of Hindus, and a number of leaders, celebrities, and eminent people from the public, including President Draupadi Murmu and Prime Minister Narendra Modi, also participated in the rites.