Bally

Published 18 hours ago• 2 minute read

Review of Bally Spring 2025 ‘Brand Heritage’ Ad Campaign with Photographer Alessio Boni with models Garrett Neff, Gabriel Aubry, and James Turlingto

Bally sets a refined tone for the season with the launch of its Brand Heritage Campaign—a minimalist yet deeply evocative study in form, legacy, and lasting design. Captured by Alessio Boni, the campaign invites a focused contemplation of craftsmanship, featuring Garrett Neff, Gabriel Aubry, and James Turlington in nothing but Bally footwear.

Each image is framed against polished marble, a material that echoes Bally’s own legacy: enduring, precise, and quietly monumental. The setting acts as both backdrop and metaphor—elevating the human form while grounding the shoe as the central subject. With nothing to distract from line, shape, and proportion, the campaign distills its message to one of timeless clarity.

By stripping away ornament and leaning into its rich heritage, Bally smartly reasserts its place within the contemporary fashion conversation. This isn’t nostalgia, but refinement—an assured reminder that true luxury often lies in restraint.

Simultaneously, the campaign introduces its trio of new faces for the Autumn/Winter 2025 and Spring/Summer 2026 seasons, establishing continuity between legacy and future runway moments. The narrative will continue to unfold during Milan Fashion Week later this month, where the brand’s next evolution will be previewed.

In a time of noise, Bally’s return to its core speaks volumes.