In a world filled with fast-paced trends and artificial ingredients, ( three-generation woman owned BIPOC wellness company) stands as a reminder that true wellness is rooted in simplicity, balance, and nature. This small but mighty brand has gained a loyal following. This is thanks to its commitment to organic, handcrafted products that nourish both body and soul. But what inspired its creation? And how does it stand out in an industry flooded with “clean beauty” claims?

We chatted with the founder of , Cita Salazar, whose passion for holistic wellness and sustainable living has shaped a brand that’s as intentional as it is effective to get the ins and outs of sea moss and how Organically Kismet is doing it differently.

You’ve probably seen pop up all over social media, but what is it, and why are health-conscious women raving about it?

Sea moss, also known as (scientifically Chondrus crispus). It is a type of red algae that grows along the Atlantic coasts of North America, Europe, and the Caribbean. While it might sound like just another ocean plant, this seaweed is packed with over . These are crucial minerals that the body needs to function at its best—including iodine, magnesium, calcium, and potassium.

Traditionally used in Caribbean and Irish cultures for its healing properties, sea moss has become a for its impressive range of benefits. Organically Kismet sources their sea moss from the beautiful waters for St. Lucia.

For twenty-something women juggling careers, social lives, and self-care, sea moss can be a game-changer. Here’s why:

The best part? Sea moss is and easy to incorporate into your daily routine!

The name came from my belief that every person holds the key to their health through destiny and fate, and that it comes organically to everyone. I’ve always felt this was my calling, especially because I was raised in a holistic household. Holistic healing is something I’ve long been interested in and have been researching for as long as I can remember.

The spark came when I faced my struggles and found no relief through Western or allopathic medicine. I also noticed the changes my relatives experienced by using holistic and natural remedies.

Sea moss has always been the foundation of our holistic wellness offerings, and as we expand, it will remain central to our products. Our goal is to highlight the benefits sea moss has to offer. Although it often trends for its negative taste, we’re working to shift that narrative and bring more attention to its advantages and the many ways it can be enjoyed.

My number one ingredient to work with is sea moss because it serves as an umbrella that addresses various ailments and targets individual needs. Another ingredient I enjoy working with is cinnamon because it supports many conditions and adds a pleasant taste. Elderberry is another favorite, as it helps build immunity and naturally enhances the flavor of sea moss gel.

For us sustainability is about doing our part to not affect the habitats and systems of our planet while sourcing the moss in the waters of St. Lucia. As for packaging, we offer refills through a bag, allowing customers to reuse their jars which cuts back on the number of jars and labels used in packaging. We use green cell foam which is a biodegradable foam that can be easily recycled by the customer.

One of the main ways I maintain my well-being is by making sure to focus on self-care and knowing that if I don’t pour into myself first, I won’t have the bandwidth to pour into others and offer the best products to our customers.

One of my favorite daily self-care rituals is enjoying a cup of tea in the evening. I add sea moss gel to my tea, usually our Cielo blend, which was specifically formulated for relaxation, it’s the perfect way to unwind and ease into the night. I also use our sea moss gel as a face mask, especially in the winter when my skin tends to get dry, or after spending a bit too much time in the sun.

I also swear by exercise. It’s a non-negotiable for me not just for its physical health benefits but also for managing stress and supporting mental clarity.

This is very important to me because I feel when you start to manufacture at large volumes, the quality is affected no matter how hard you try. That’s why we prioritize quality control to ensure that every batch is crafted with intention and the highest standards.

We’re expanding to the beauty side of wellness and have a new product launching in the summer. We also hope to add more flavors to the sea moss gel line and we’ll be expanding into herbal teas. I also hope to continue collaborating with influencers that are in alignment with our brand and that would help us achieve the dream of becoming a household name.

Whether you’re looking to improve your skin, boost energy, or balance your hormones, incorporating sea moss into your daily routine is an easy way to nourish your body from the inside out.

And when it comes to finding high-quality, organic wellness products, brands like are leading the way with transparency, sustainability, and a passion for natural health. If you’re ready to take your self-care routine to the next level, Make sure to check them out here at !

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