Taking place from 7–10 September 2025 at NEC Birmingham, Autumn Fair uniquely combines a curated fashion experience with cross-category inspiration across gifting, homeware, beauty, stationery and more, making it the ultimate destination for fashion boutiques looking to diversify product ranges and drive new revenue streams. Held at a key point in the buying calendar, Autumn Fair is where over 12,000 purchase-ready buyers meet ready-to-ship suppliers. With a revitalised focus on independent retail and a fresh wave of new brands, it remains the UK’s leading order-writing show, where budgets are committed and trends are discovered.

This year’s Moda x Pure edit showcases an expanded offering of contemporary womenswear, footwear, jewellery and accessories, with a particular focus on slow fashion, sustainability and inclusive design. Whether buying for the new season or preparing for peak trading, Autumn Fair x Moda offers unmatched value for fashion independents, uniting sourcing, strategy and support under one roof.

Highlights of this season’s exciting brand mix include, Baily Bag, known for its timeless, functional handbags crafted with premium materials, and Nudie Jewellery, offering elegant, minimal pieces designed to empower self-expression through sustainable production methods. Manhattan Portage brings a touch of New York street style to the show, blending urban utility with iconic design in its durable, fashion-forward bags.

Fashion-forward buyers will also be drawn to the bold vintage-inspired prints of Hell Bunny and the edgy, alternative aesthetic of cult-favourite Killstar. For those focused on ethical fashion, Nomads leads the way with its fair trade, artisan-crafted collections rooted in slow fashion principles. Adding colour and charm, Powder will present playful accessories, while Lisa Angel offers beautifully curated jewellery and lifestyle pieces with a strong focus on thoughtful gifting and affordability.

Retailers return each season for the chance to source from thousands of new products under one roof, reconnect with leading and emerging brands, and tap into future-forward content. Sharon McIlroy, Owner, Amelie in Berkhamsted said of the debut Moda x Pure, “The show has something for everyone, and there are some great new brands showcasing their products. I left feeling inspired and am looking forward to getting some exciting new accessories and gifts instore.” Carl & Roberta Jacklin, Owners, Agatha Boutique in Lincoln echoed this positivity, “We felt valued and looked after as buyers, with the designated area and attention to detail with the tours, one on one chats and expert guest speakers. The show had clear direction, and we were able to navigate it well.”

Visitors to Autumn Fair are also encouraged to discover the Retail Corner, a beautifully curated space styled as a quintessential British independent shop front, hosting daily seminars covering the latest retail trends, merchandising masterclasses, trend forecasts, and exclusive interviews with industry icons. Highlights include:

Content continues in the Buyers Retreat, an exclusive oasis off the show floor, offering a relaxing space to unwind, plan, and connect. With premium amenities, tailored workshops, and private meeting areas, it’s designed to elevate the buyer experience while deepening industry insight and relationships. Highlights include:

• Sustainability That Sells - refine your eco-strategy, co-create circular retail concepts, and learn how to communicate your sustainability story in a way that connects with conscious consumers and drives commercial success.

The Retail Makeover Mission is set to inspire this year, spotlighting real-life stories of transformation. Deryane Tadd, founder of The Dressing Room, who has mentored this year’s winners, said, “This programme proves the power of community and expertise coming together. Seeing independent boutiques rethink layout, product mix and marketing, and actually grow in a tough market, is exactly what Autumn Fair is all about.”

Autumn Fair, the UK’s largest B2B retail trade show for Home, Gift & Fashion of the season, returns to the NEC Birmingham from 7–10 September 2025, bringing together over 800 leading brands and 12,000+ retail buyers for four days of high-impact product discovery ahead of the busiest season in retail.

Further reading: Moda x Pure at Autumn Fair 2025: What to expect 

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