The most popular brands and designer labels are releasing officially licensed gear for game day and beyond.

, brands both old and new, have released officially licensed products that redefine what it means to look like a fan.

From American heritage label Ralph Lauren to 1970s-inspired California lifestyle brand Aviator Nation, here are the chicest clothing and accessories to represent your team without sacrificing fashion.

The timeliest of collabs, The Australian Open Collection by Polo Ralph Lauren, features a variety of men’s, women’s and kids’ styles, along with towels, totes, caps and other accessories. The official outfitter of the 2025 Australian Open, Ralph Lauren puts a tournament-forward twist on its signature preppy silhouettes.

The NFL by Abercrombie collection has an assortment of officially licensed gear for all 32 teams in the league. Styles include oversized pullovers, baby tees, vintage-inspired graphic tees and accessories (plus a dog sweatshirt called a “Pupover”).

Co-founded by Kristin Juszczyk and Emma Grede, Off Season is a newly launched luxury fashion brand with its debut collection comprised of officially licensed NFL puffer vests, jackets and long coats.

Juszczyk is a fashion designer and wife of 49ers fullback Kyle Juszczyk. Grede is the co-founder and CEO of Good American, founding partner of Skims and chairwoman of The Fifteen Percent Pledge. The limited collection is now available to shop on fanatics.com and nflshop.com.

Aviator Nation’s CFP National Championship capsule brings the brand’s laid-back, California cool style to game day gear. The freshly launched collection includes zip-ups, crewnecks and t-shirts for both Notre Dame and Ohio State fans along with general CFP National Championship 2025 clothing and hats.

The Hollywood-loved womenswear label teamed with the NFL to launch a capsule of premium dickey jackets customized for all 32 teams. The NFL x Veronica Beard capsule is available to shop at veronicabeard.com and neimanmarcus.com.

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