After the success of last year’s Beyond Borders Travel Summit, ATIA has announced a new national initiative — BB On The Road — launching in South Australia and Western Australia this July.

Designed to deliver top-tier travel insights and engage members across more parts of the country, BB On The Road will kick off with two events:

These roadshow-style events extend the reach of ATIA’s Beyond Borders program, which has included NTIA celebrations in Melbourne (2023), Sydney (2024), and Brisbane (2025), culminating in the upcoming Beyond Borders Travel Summit and NTIA weekend at The Star Brisbane this October.

Attendees can expect ATIA updates, a national market snapshot, a panel discussion on key industry topics like airline competition and border operations, and networking opportunities. Local NTIA winners and finalists will also be recognised.