Located at 120 Wooster Street, the "Summer, Styled by Asos" pop-up showcases Asos's summer 25 collection across womenswear, menswear and accessories.
The two-floor, 2,200 sq ft pop-up space opened on Friday (13 June) and will remain open until 22 June.
Retail prices for products available to purchase at the pop-up range from $10 (£7) to $300 (£220).
Vanessa Spence, executive vice-president of creative at Asos, said: “Opening our first-ever U.S. pop-up is a major milestone for Asos.
“We’ve created an immersive experience that brings our trend-led fashion to life. Curated with exclusive product, premium collections, and everything you need to style the season ahead.”
Advertisement
Asos's first US pop-up has been modelled on the retailer's two-day London activation earlier this month. It took over Tottenham Court Road’s Outernet on 4-5 June to showcase its summer collection across fashion and beauty.
On 24 April, the business reported a drop in revenue as losses continued in the 26 weeks to 2 March 2025 but said its "new commercial model is working".
