Anne Klein will launch its spring ad campaign Monday featuring model Daiane Sodre and fashion influencer Anisha Gurung.
Featured looks include tailored separates, statement dresses, handbags, shoes, jewelry and watches.
Sodre, a Brazilian model, has worked with fashion houses such as Oscar de la Renta and Ralph Lauren, and is an ambassador for Alo Yoga. She has appeared on the covers of such magazines as Perfect Magazine, V Magazine and CR Fashion Book.
Sodre’s philanthropic efforts include work with Delivering Good and Love Together Brazil, and she supports communities affected by poverty and tragedy. “Being able to work with a brand that shares a commitment to philanthropy, like Anne Klein, adds a deeper sense of purpose to my role as a brand ambassador,” Sodre said.
Born of Nepalese heritage, Gurung is a London-based fashion influencer.
“I hope to inspire women to embrace fashion as a tool for self-expression and confidence. It’s an honor to be featured in the brand’s campaign,” Gurung said.
Jameel Spencer, chief marketing officer, fashion and athletic verticals at WHP Global, parent of Anne Klein, said, “We always go back to what Anne Klein herself stood for — that your style makes a statement, but your actions change the world.”
The duo of Gustavo Lopez and Lorena Parra, known professionally as Gus&Lo, shot the campaign on location in the Hamptons and the streets of New York.
A six-page magalog will introduce the campaign in the March issue of Harper’s Bazaar, followed by spreads in other leading fashion publications.
