Amazon vs eBay Statistics - Which Platform Wins? (2025)
This article offers thorough Amazon vs eBay statistics —revenue, user activity, market presence, and profitability—and paints a clear picture of their comparison in 2025.
(Reference: demandsage.com)
(Reference: coolest-gadgets.com)
(Reference: statista.com)
(Reference: statista.com)
(Millions of US $) | |
| 2024 | $59,248 |
| 2023 | $30,425 |
| 2022 | -$2,722 |
| 2021 | $33,364 |
| 2020 | $21,331 |
| 2019 | $11,588 |
| 2018 | $10,073 |
| 2017 | $3,033 |
| 2016 | $2,371 |
| 2015 | $596 |
| 2014 | -$241 |
| 2013 | $274 |
| 2012 | -$39 |
(Source: macrotrends.net)
(Reference: 3dsellers.com)
(Source: mobiloud.com)
(Reference: statista.com)
(Reference: bullfincher.io)
(Reference: coolest-gadgets.com)
- eBay does not separately report revenue for Japan, signifying a less-established or limited presence there, and a less strategic presence at that.
- Amazon UK generated US$37.86 billion, or roughly 5.93%, of its total revenue in 2024, while eBay posted revenue of US$1.61 billion in 2023.
- Hence, for the UK alone, Amazon’s revenues were more than 23 times those of eBay, pointing to a wider customer base and offerings for Amazon.
- Globally and within the reported regions, in terms of both absolute dollars and market share, Amazon reigns largely supreme over eBay, purely by its extensive global infrastructure and diversified revenue streams.
Conclusion
Amazon vs eBay statistics: Both Amazon and eBay found their unique niches in 2024. Amazon dominates with sheer size, revenue, and strategic diversification of services, further cementing its position as a front-runner in e-commerce worldwide. eBay, on the other hand, remains a solid performer, sustained by gross profitability, a loyal user base, and a marketplace model geared toward auctions and one-of-a-kind offerings.
Together, these two platforms embody the duality of modern e-commerce: one striding forward through mass reach and integration, and the other catering to the intricate dynamics of specialised buyer-seller relationships.
What will be the U.S. e-commerce market share over eBay in 2024?
Amazon owns a commanding 37.6% share of the U.S. e-commerce market, far eclipsing the 3% share of eBay. This makes Amazon a major player while eBay has become a niche player known for auctions and selling second-hand goods.
In revenue terms, what are the main distinctions between Amazon and eBay?
Amazon generated revenues of US$574.9 billion in 2023, compared to eBay’s US$10.1 billion, which makes the difference more than 56 times. Its growth is spurred by multiple segments, including retail, cloud services (such as AWS), and advertising, whereas eBay’s revenue is primarily derived from its core marketplace.
How many active users do Amazon and eBay have worldwide?
Amazon had 310 million active users worldwide, compared with eBay’s 132 million active buyers in the second quarter of 2023. This underscores Amazon’s broader global footprint and more robust user engagement.
How do profitability comparisons go between Amazon and eBay in 2024?
In the year 2024, Amazon made a net income of 59.2 billion, while eBay’s was just 2.77 billion. That means Amazon is some 20 times more profitable, and this is driven by scale and diversified revenues.
Which company has the largest global GMV (Gross Merchandise Volume)?
Amazon recorded a US$362.7 billion U.S. GMV in 2022, which perhaps nudged the global GMV close to US$700 billion. Comparatively, eBay recorded a US$18.4 billion global GMV for Q2 2024, indicating an enormous difference in transaction volumes.
Maitrayee Dey
Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.
