The Amazon Music program supports up-and-coming artists from around the world

Amazon Music announces pop-country sensation Dasha as their latest Breakthrough artist. Dasha will receive substantial support from Amazon Music, including bespoke video and audio content, global marketing campaigns, increased visibility across Amazon Music’s playlists and programming, and support for their music across Amazon’s diverse businesses, providing artists with unique opportunities to speak to new audiences.

As part of the campaign, Dasha recently released an Amazon Music Original cover of Gretchen Wilson’s “Here for the Party” in advance of her Mane Stage debut at Stagecoach this past weekend. The track captures the bold, celebratory spirit of Wilson’s original version while adding her unique and playful flair.

“We’ve long been fans of Dasha at Amazon Music. She’s a true presence in country, unafraid to be herself, ruffle some feathers, and make some of the most undeniable music at the intersection of pop and country in recent memory. We look forward to helping make her creative vision a reality. We’ll see you all in Dashville, U.S.A.,” s tatesMichelle Tigard Kammerer, head of country music, Amazon Music.

“I feel incredibly honored to be selected for Amazon Music’s Breakthrough program. I’ve got big plans for my fans, and it’s great to have the team at Amazon Music helping to make those plans a reality,” adds Dasha. “Amazon Music has really embraced me and my creativity and we’re working on putting together things I’ve been wanting to do since day one. Stay tuned.”

Breakthrough is Amazon Music’s program to support emerging artists, aimed at amplifying the best new talent and championing them at the most crucial moment in their careers. Amazon Music works with each Breakthrough artist and their teams to develop long-term, customized, global plans that are unique to each artist, with no two Breakthrough campaigns looking the same.

In addition to being named to Breakthrough, Dasha was nominated this year for New Female Artist of the Year at this year’s Academy of Country Music Awards.

Recent Amazon Music Breakthrough artists include fellow country artists Nate Smith, Bailey Zimmerman, and Breland. Breakthrough includes increased visibility across their stations and playlists, such as Amazon Country Music’s global playlist “Country Heat,” but it also extends to livestream performances (including festivals), bespoke marketing activations and events, social promotion, merch offerings, Amazon Original songs, editorial content, and more. Breakthrough is a long-term program that allows Amazon Music to get behind an artist for the most crucial portion of their career.