In a groundbreaking move set to redefine the landscape of media and entertainment, Indian actor and entrepreneur Ajay Devgn has officially launched Prismix, a pioneering generative AI company focused on revolutionizing storytelling. The announcement, made on Friday, March 8, 2025, marks a significant step towards integrating advanced artificial intelligence with creative media production.

Building upon Devgn's established success with NY VFXWaala and his partnership with Goodbye Kansas Studios, Prismix represents a bold venture into AI-driven content creation. The company aims to empower filmmakers, brands, and creators by providing access to high-quality, scalable, and visually compelling narratives through cutting-edge AI technology.

Ajay Devgn will lead Prismix as Chairman, steering the company's vision and strategic direction. He is supported by an experienced leadership team comprising Danish Devgn as Co-Founder & Chief Business Officer, Vatsal Sheth as Co-Founder & Chief Executive Officer, and Sahil Nayar as Co-Founder & Chief Creative Officer. This team collectively seeks to redefine storytelling by seamlessly merging creativity with advanced AI technology to generate groundbreaking media content.

"With Prismix, we are stepping into the future of storytelling," stated Ajay Devgn, Chairman of Prismix. "AI is not just a tool but a creative partner that enables filmmakers and brands to bring their visions to life in unprecedented ways."

Danish Devgn, Co-Founder & Chief Business Officer, emphasized the company's core mission: "Prismix bridges the gap between technology and creativity, unlocking limitless possibilities for creators, brands, and storytellers."

Vatsal Sheth, Co-Founder & Chief Executive Officer, highlighted the company's overarching vision, adding, "Our goal is to revolutionize media by combining AI-driven efficiency with storytelling, making high-quality content production accessible at scale."

Sahil Nayar, Co-Founder & Chief Creative Officer, underscored the immense creative potential of AI, stating, "Creativity should never be restricted by resources or technology. With Prismix, we’re breaking barriers and enabling limitless imagination through AI-powered storytelling."

Prismix is strategically positioned to transform the media landscape across a diverse range of formats, including films, series, animated graphic novels, music videos, corporate content, and social media campaigns. By democratizing access to AI-driven storytelling, the company is already actively collaborating with mainstream media, education, and various other industries to shape the future of content creation.

The company's commitment lies in creating an ecosystem where storytelling meets efficiency, enabling stunning content production at scale.