Overtourism is rattling cities across Europe, where some activists blame short-term rental companies like Airbnb for swelling the cost of living and limiting housing options for locals.

Airbnb CEO Brian Chesky disagrees.

Chesky addressed the criticisms during an interview with Dagmar Von Taube of WELT, a German newspaper that is part of the Axel Springer Global Reporters Network, saying, "I've heard the criticisms — and I have responses."

The tech billionaire mentioned Barcelona, where activists protested overtourism in 2024 and are planning further protests on Sunday.

"In Barcelona, housing prices rose 60% over the past decade, but Airbnb listings actually decreased. So we can't be the culprits. Sure, people see a lot of tourists, but many of them are cruise ship passengers or hotel guests — in Barcelona, that's around 70%," Chesky said.

Airbnb has become a "convenient scapegoat for a failed policy and deep, long-standing housing issues," he said.

"Cities haven't built enough new homes to match urban growth. That's the real crisis," Chesky said. "But we're committed to working with cities. We support modern, targeted regulations that protect housing without blocking hosts from occasionally sharing their homes."

Chesky's remarks came after Airbnb blamed hotels for the problem this week. In a new report, Airbnb said hotels make up "almost 80% of guest nights in the EU." Theo Yedinsky, Airbnb's vice president for public policy, echoed Chesky's "scapegoat" remark in an interview with The Financial Times published this week.

That garnered a response from Tui, Europe's biggest travel operator, which pushed back against Airbnb's suggestion that it's not getting a fair shake on Friday.

"The reason protesters hit the streets is because of issues with the cost of living and especially housing. Both are driven by the secondary home market and short-term leases," Alexander Panczuk, group director of policy and reputation at Tui, told The Guardian. "All the destinations where we have seen the conflict of tourists and living spaces in the last few years are not where [operators like] Tui are active."

Representatives for Airbnb did not respond to a request for comment from Business Insider.

Although tourism can boost economies, those grappling with overtourism say the influx of travelers in their cities has caused the cost of living to spike, contributed to housing crises, and encouraged overcrowding. Last July, protesters took to the streets of Barcelona holding signs that read "Barcelona is not for sale" and "Tourists go home." Some even sprayed people visiting popular tourist spots with water guns.

That June, the city announced its intention to ban all short-term rentals.

Activists have also staged demonstrations in Italy, Mallorca, and other popular destinations. Widespread protests are scheduled for Sunday in cities across Spain, Portugal, and Italy.

"When they (officials) say that we have to specialise in tourism, they are basically telling us that you have to get poorer so that other people can get richer," Daniel Pardo Rivacoba, a spokesperson for Barcelona's Neighbourhoods Assembly for Tourism Degrowth, told Reuters.