The "Africa Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2025 Update" report has been added to ResearchAndMarkets.com's offering.

The gift card market in Africa is expected to grow by 12.7% on annual basis to reach US$5.28 billion in 2025. The gift card market in the region experienced robust growth during 2020-2024, achieving a CAGR of 14.3%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 11.2% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 4.69 billion to approximately USD 8.07 billion.

The African gift card market is becoming increasingly competitive, with a mix of traditional retailers, fintech startups, and digital payment providers shaping the industry. Unlike in Europe and North America, where sustainability is dominant, Africa's market is influenced by digital payment adoption and the rise of alternative financial services.

The African gift card market is transforming significantly, driven by digital innovation, increasing mobile penetration, and evolving consumer behaviors. Unlike other regions, Africa's gift card industry is shaped by the rise of mobile wallets, fintech-driven payment solutions, and cross-border remittances. Businesses integrate gift cards into their loyalty programs, while retailers leverage them as key payment tools in a growing digital commerce landscape.

This title is a bundled offering, comprising 1 regional and 4 country reports:

Key Market Trends and Players

Recent Developments and Strategic Partnerships

Digital and E-Gift Cards Surpassing Physical Cards

Integration with Mobile Wallets Enhancing Accessibility

Corporate and Employee Incentive Programs Expanding

Fintech Innovations Driving Gift Card Expansion

Growing Popularity of Gaming and Subscription-Based Gift Cards

Outlook for the Next 2-4 Years

Key Attributes: