Marcolin and Adidas have formally announced the renewal of their global licensing agreement concerning the eyewear collections for both Adidas Sport and Adidas Originals. This significant extension ensures that their collaborative efforts will continue through the year 2032.

This renewed agreement reinforces and builds upon a partnership that was originally initiated in 2020. As per the terms of this ongoing collaboration, Marcolin is entrusted with the comprehensive responsibilities of designing, producing, and globally distributing the eyewear collections for the two distinct Adidas brands: Adidas Sport and Adidas Originals.

An official release jointly issued by Marcolin and Adidas highlights a mutual and profound commitment to several core principles. These foundational values include a dedicated pursuit of innovation, a strong emphasis on sustainability in all practices, and an unwavering commitment to achieving product excellence. These principles are set to be the cornerstone of the next phase of their enduring partnership.

Adidas eyewear collections will continue to be accessible to consumers through various retail channels. These include the brand’s own flagship stores, a curated selection of sports retailers, and numerous specialty optical outlets across the globe, ensuring wide availability for customers.