Accenture Song has announced a strategic leadership transition in South Africa, underscoring the company’s commitment.

This leadership move will strengthen Accenture Song’s strategic focus on putting creativity at the center of transformation. By combining technology, creativity, and deep industry understanding, the company hopes to promote relevance, innovation, and long-term growth for its clients.

Effective immediately, has been appointed as the new lead, succeeding , who has been in the role since April 2024 and will continue to support Celeste in an advisory capacity.

brings over 20 years of experience in digital customer transformation to her new role. With a proven track record of building and scaling digital businesses, she has led high-performing digital customer teams across Africa, partnering with clients to reimagine and deliver their digital customer ambitions. Her expertise spans multiple industries, including banking, telecoms, retail, energy, and mining, with a focus on digital design and product innovation, marketing excellence, service transformation, and sales effectiveness.

Accenture Song expresses gratitude to Barty for his significant contributions to the business’s growth. “Barty has been a visionary leader in the industry, and I’m humbled to build on the strong foundation he has laid,” says , Accenture Song lead for Africa. “His visionary leadership and unwavering commitment to excellence have not only propelled the business to new heights but have also paved a solid substance for the next chapter of growth and innovation.

“Throughout my journey, I’ve always believed that creativity and innovation are the cornerstones of building meaningful brand value,” says , the outgoing lead for Accenture Song in Africa. “It has been an honor to lead and collaborate with such a talented Accenture team, bringing together the undeniable power of new technologies and the inherent emotion in bold creative ideas. As I step into my next chapter in an advisory role to Song, I am confident that the foundation we’ve built together with the amazing talents we have across the business will continue to inspire growth, spark new ideas, and drive transformative change for our clients for years to come.”

“I believe in the power of creativity, reinvention, and shaping the future. By embracing digital transformation and fostering innovation, I am committed to helping our clients reimagine what’s possible. Together, we’ll craft solutions that not only solve today’s challenges but also pave the way for tomorrow’s opportunities—turning bold ideas into impactful realities.” Koert concludes.