TUKO.co.ke journalist Wycliffe Musalia has over six years of experience in financial, business, technology, climate and health reporting, which offers deep insights into Kenyan and global economic trends.

Kenya's population is mainly comprised of the youth, who are actively looking for employment.

The Federation of Kenya Employers (FKE) data shows that the youth population (aged between 15-35) has the highest unemployment rate of 67%.

However, more than half of these young people make money from social media following emergent trends in technology.

A Kenya National Bureau of Statistics (KNBS) Report 2023 showed that 41% of youth earn income via social media.

Founder & Director, at European Business University (EBU), Dr James Mulli cited the report in his Emerging Technology survey 2025, noting that most activities earning social media users include influencing, dropshipping, and freelancing.

Dr Mulli said EBU research centers on emerging technologies, cybersecurity, and their integration into global systems.

"We recognise that foundational innovations—such as semiconductors and integrated circuits—have historically enabled progress. Today, blockchain, AI, and quantum computing are the new pillars of technological evolution.

"Our work ensures these advancements are secure, scalable, and decentralized, addressing both opportunities and risks," said Mulli.

He said the university utilises the most commonly used social media platforms to reach users in Kenya.

He revealed that the university empowers over 24,000 students through Tuition-free education (removing financial barriers), Remote accessibility (global reach), Equity focus (prioritizing marginalized regions, e.g., Africa).

This is aimed at building a cyber-secure future through disruptive education.

In July 2024, the European Business University (EBU) of Luxembourg and Uamuzi Foundation announced a partnership to offer tuition-free civic education programs.

The programmes aimed to empower Kenyan youth and legislators to drive positive change.

This saw 5000 hardship scholarships for youth, especially Gen Zs, in Kenya.

This came after EBU partnered with the University of Eldoret to offer 13-week AI-integrated certificate courses in Hospitality.

The two institutions said the programme will also offer AI-integrated certificate courses in Business, Data Science, Education, and Women in Leadership.

For Compliance courses, the institutions set a fee requirement for learners at KSh 7,050 instead of KSh 34,000.

Other courses offered under the AI-integrated certificate programme include AI, Introduction to Python, Applied Blockchain Technology, Assesment and Evaluation, Intergration of Learning Technology, Special Education Needs, Public Finance and Taxation, Financial Reporting and Financial Management.

Source: TUKO.co.ke