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$2.3M Counterfeit Watches Seized in Cincinnati | CBP

Published 10 hours ago3 minute read

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A shipment of counterfeit ,originating from Colombia and destined for Dallas,Texas,was intercepted by U.S. Customs and Border Protection (CBP) officers in Cincinnati. The nine watches, bearing the logos of high-end brands like , , and Hublot, were discovered to be fakes upon closer inspection, representing a potential loss of $2.28 million had thay been authentic.

The interception highlights a growing concern regarding the influx of counterfeit goods into the United States. According to CBP officials, the shipment was flagged during a routine inspection. “Officers uncovered 9 watches bearing the logos of Richard Mille, Rolex, & Hublot & violating CBP recorded trademark,” a statement from CBP Chicago posted on X (formerly Twitter) on June 27, 2025, confirmed.

https://twitter.com/CBPChicago/status/R9e3FeIg9M

The discovery underscores the sophistication of counterfeit operations and their ability to mimic prestigious brands. The watches were intended for delivery to a private residence in Dallas, Texas, suggesting a potential retail operation or individual collector as the intended recipient.

Did you know?– Counterfeit goods hurt legitimate businesses and can fund criminal activities.CBP works to protect consumers and the economy.

The initial inspection revealed watches adorned with the logos of some of the most sought-after brands in the world. Tho, a more thorough examination by CBP officers quickly revealed the items to be fraudulent. “Upon closer inspection by officers, all nine were found to be fakes,” authorities confirmed. The estimated value of $2.28 million represents the Manufacturer’s Suggested Retail Price (MSRP) of the genuine articles.

Pro tip:– Be wary of deals that seem too good to be true, especially on luxury items. Research sellers and request proof of authenticity.

Currently, the investigation into the source and intended distribution of the counterfeit watches is ongoing. A senior official stated that authorities have not yet released details regarding

the recent interception of counterfeit luxury watches in Cincinnati, bearing logos of brands like Rolex and richard Mille, highlights the increasing prevalence of fake goods. A key enabler of this illicit trade is e-commerce,as online platforms provide a global marketplace for both legitimate and fraudulent products. the accessibility and anonymity offered by thes platforms have created a fertile ground for the proliferation of counterfeit items, including the intercepted watches [[1]].

The convenience of online shopping,particularly for luxury goods,makes it a prime target for counterfeiters. these criminals exploit the vast reach of e-commerce by creating sophisticated websites and social media profiles that mimic authentic brands. They frequently enough use high-quality images and descriptions to deceive consumers, making it tough to distinguish between genuine and fake products. This allows them to sell their counterfeit watches, like those intercepted in Ohio, to unsuspecting buyers.

E-commerce plays a notable role in the distribution of counterfeit luxury watches. Online marketplaces and social media platforms amplify the reach of these illegal operations. Counterfeiters frequently use these channels to imitate established brands, tricking consumers into purchasing substandard goods. The case of the Cincinnati watch seizure underscores the need for vigilance in the digital marketplace.

Fighting the counterfeit watch trade online requires a multi-pronged approach. Law enforcement agencies and brand owners are working with e-commerce platforms to identify and remove fake products. Consumers also play an significant role in protecting themselves from fraud. As highlighted in the original article, thorough research is key.

How can consumers avoid buying fake luxury watches online? Always buy from authorized retailers, and carefully examine product details before purchasing. Careful inspection and caution are crucial to minimizing the chance of acquiring a counterfeit item.

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Priyanka Patel – Technology Editor

Former software engineer turned tech reporter. Explores AI, cybersecurity, gadgets and start-up culture.

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