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12 Sneaky Ways Retailers Use Lighting To Make You Look Better In Dressing Rooms

Published 1 day ago3 minute read

Adjustable light
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Some high end stores offer adjustable lighting settings to simulate different environments. You can test how an outfit looks in daylight, office lighting, or evening settings. This trick helps customers feel more confident about their purchase before leaving the store.

Mirror tilted slightly
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Retailers sometimes use slightly tinted mirrors to enhance warm tones in your skin and outfit. These mirrors create a subtle filtering effect that reduces redness and dullness. This makes you look more refreshed and makes clothes appear more vibrant.

Spotlight
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Spotlighting is used to draw attention to key areas of an outfit, like the waistline or fabric details. This type of lighting enhances the best features of the clothing while making sure unflattering areas remain in softer light.

Dimmable light
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Bright fluorescent lighting can be harsh, so some retailers use dimmable lights to create a softer effect. Lower lighting reduces glare, minimizes imperfections, and adds a subtle glow. This technique makes it easier to feel good about what you see in the mirror.

Light around mirror
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Some dressing rooms use halo lighting, where soft lights are placed around the mirror. This creates an airbrushed effect that smooths skin and enhances facial features. This lighting trick is similar to professional photography setups used in beauty and fashion.

Back light mirror
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Backlit mirrors are designed to reduce harsh contrasts and provide even lighting. These mirrors create a diffused glow that flatters your entire look making outfits appear well balanced and polished. This type of lighting is often found in luxury boutiques.

floor light
Photo Credit: Serezniy/Depositphotos

Retailers sometimes place subtle lighting near the floor to create the illusion of longer legs. This lighting trick highlights the lower half of your body, giving you a more elongated and balanced appearance. It works especially well with dresses and fitted pants.

Cool light on entrance
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Some stores place slightly cooler lighting near the dressing room entrance, so when you step inside, the warm lighting feels even more flattering. This contrast makes your reflection appear softer and more radiant, increasing the chances of making a purchase.

Retailers have mastered the art of using lighting to influence how you see yourself in the mirror. These tricks make outfits look more flattering, skin look smoother, and colors appear richer. The next time you step into a dressing room, you will know exactly how stores use lighting to help you fall in love with your reflection.

Disclaimer: This list is solely the author’s opinion based on research and publicly available information.

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