Coin WorldSunday, Jul 20, 2025 1:54 am ET

1min read

Thumzup Media Corporation, a Nasdaq-listed firm, has approved a $250 million investment plan to expand its cryptocurrency holdings. The company's board has given the green light to this strategy, which will incorporate a variety of digital assets, including XRP, USDC, ETH, SOL, DOGE, and LTC. Previously, Thumzup held only Bitcoin, with 19 BTC valued at around $2.3 million. The new strategy aims to create a more diversified portfolio, transitioning from a single-asset exposure to a wider variety of tokens. The allocation of these investments will depend on market conditions and internal risk rules.

Chief Executive Robert Steele highlighted that the decision comes as the U.S. moves closer to regulatory clarity for digital assets. "As the U.S. federal government moves toward more crypto-friendly policies and greater regulatory clarity, Thumzup is committed to remaining at the forefront of this transformative technology," he said. Steele also commented on the company’s long-term outlook, stating, "By diversifying our portfolio of cryptocurrencies to gain wider exposure to the market as a whole, we believe Thumzup is optimally positioned to create value for TZUP shareholders." The timing of this move follows the introduction of two recent crypto bills, the GENIUS Act and the CLARITY Act.

This expansion follows an earlier announcement that Donald Trump Jr. acquired 350,000 shares in Thumzup Media, valued at around $4 million. He and his brother Eric are listed as advisors to Dominari Securities, which recently arranged a $6 million private placement in the company. Thumzup shares have gained significant momentum, with an 84% increase over the past month and a 267% rise since January. The $250 million crypto strategy has drawn attention from both investors and analysts.

Thumzup operates a platform that allows users to earn money by sharing sponsored posts on social media. Activity is tracked through its in-house dashboard, and payouts have typically been made through PayPal. However, the company plans to offer crypto-based options in the future. XRP recently reached a new all-time high of $3.65, marking a 26% increase over the past 7 days. This surge in value has fueled investor interest in digital assets, particularly XRP, as Thumzup's shares continue to rise.