XOCIETY partners with Adidas to bring exclusive ALTS NFTs and Web3 gameplay, powered by Sui blockchain — IcoHolder.

XOCIETY, a pop shooter game with role-play progression powered by Sui, has entered a groundbreaking partnership with German sportswear giant Adidas. Announced on May 6, the collaboration promises to introduce exclusive ALTS by Adidas content into the XOCIETY gaming platform, enhancing its digital identity and gameplay experience.

Backed by high-profile investors like Hashed, Spartan, and KRAFTON, XOCIETY is set to leverage this partnership to elevate the player experience in the rapidly growing world of Web3 gaming. The focus of the collaboration centers on the integration of ALTS by Adidas, a non-fungible token (NFT) collection of 20,066 unique avatars released by Adidas in March 2023. This marks a significant step for Adidas, which has already formed crypto-related partnerships, including one with STEPN.

While specific details about the collaboration remain under wraps, XOCIETY has highlighted the potential role of its revolutionary XCS system in this partnership. The game company emphasized a shared vision with Adidas for enhancing digital identity and fostering creativity within immersive, on-chain gaming worlds. XOCIETY's partnership with Adidas is more than just a collaboration; according to a statement from Sui, the blockchain backing XOCIETY, it is a "statement" signaling the arrival of Web3 gaming.

XOCIETY’s game mechanics are deeply integrated with the Sui blockchain, offering players ownership of in-game assets such as avatars and items. These assets, powered by NFTs, can be transferred across the platform, enhancing the excitement and potential for players to explore the opportunities within Web3.

Sui, the layer 1 blockchain facilitating this collaboration, has seen impressive growth, with its total value locked reaching $2 billion in January 2025. Recent developments, including partnerships with Babylon Labs and Lombard Protocol to integrate Bitcoin into the Sui ecosystem, continue to drive the platform’s momentum. With decentralized finance, data storage, and gaming at its core, Sui is positioning itself as a leader in the rapidly expanding Web3 space.