Wednesday, February 26, 2025

, held at , has cemented its position as the , unveiling .

With , the event highlighted the , including .

WTM London 2024 saw:
✔ (+11% YoY)
✔
✔ (+8% YoY)
✔ (+17%)

The event expanded its footprint by , with innovative , showcasing the .

According to the , global tourism growth is being driven by:

✅ – The regions are seeing a , with these markets expected to account for .
✅ – now prioritize , making sustainability a in travel planning.
✅ – AI, , and are redefining travel experiences.

AI is reshaping the , with over now using AI-powered tools for . Additionally:
🚀 is being adopted by to enhance .
🌍 , making sightseeing more interactive and immersive.

The has recognized these advancements as , ensuring the sector remains competitive on the global stage.

📍 – is expected to , with .
📍 – Countries like are leading the charge in .
📍 – Destinations such as are witnessing double-digit growth in travel spending, driven by strong U.S. demand.
📍 Europe – Albania, Armenia, and Slovakia are emerging as fast-growing tourism destinations, while Germany, France, and the UK continue to dominate in leisure spending.

A key moment at WTM London 2024 was the Ministers’ Summit, where 50+ political leaders discussed the role of AI in global tourism regulation. The UK Civil Aviation Authority (CAA) and the European Travel Commission (ETC) emphasized the need for proactive industry engagement in shaping future regulations.

With unprecedented growth in tourism, technological advancements, and a focus on sustainability, WTM London 2024 has set the stage for a transformative decade. As Juliette Losardo, WTM London’s Exhibition Director, stated:
“From collaboration to innovation, we’ve planted the seeds for a brighter, smarter, and more inclusive travel industry.”

The future of travel is sustainable, tech-driven, and globally connected—and WTM London remains at the forefront of this evolution.