“Our generation deserves to experience beauty in all its forms,” says Crimson. “Whether it’s a hand-carved wooden toy or a robot that speaks your language, we want to bring it closer to home,” says Chukwudi Crimson, founder of the family-focused household goods and experience firm Crimson Felicity Limited. The creative entrepreneur, based in Lagos, Nigeria, is among the new generation of toy makers creating tech-driven solutions to children’s entertainment in Africa.

However, the entrepreneur, in a chat with Tribune bemoaned the difficulties in creating these products within the shores of Nigeria, stating that he has had to travel to other European climes to ensure his vision gets to the final consumer.

“At the core of Crimson Felicity’s ethos is a commitment to preserving and spotlighting old-world craftsmanship. However, we have had to travel far to maintain that tradition, because we do not find it easily available within the country;most of our standout works, including beautifully hand-carved sculptures, figurines, and toys were crafted in the mountains of Italy. We were blessed to find artisans whose families have carved masterpieces for cathedrals and sacred spaces for centuries—over 800 years of skill, passed down through generations. I wish we were able to preserve those types of craftsmanship across Nigeria,” he said.

The art-based mogul also highlighted a growing need to prioritize traditional tech education within the Nigerian curricula to enable more Nigerian youths to create more impact-focused tech solutions outside of the digital space. “People are craving connection to something real—something with history and soul,” says founder Chukwudi Crimson. “In a world dominated by mass production and screens, these works give people a piece of living tradition. Crimson Felicity collaborates exclusively with these master artisans to bring nostalgic, low-tech objects back into homes—not as relics, but as relevant, collectible pieces that ground us in the past while sparking joy in the present.”

He also emphasized that the future of retail is artistic, noting that “while the company pays homage to the past, it’s equally committed to pushing boundaries. We keep partnering with iconic artists from around the globe to produce limited-edition collections that blend the exclusivity of fine art with the accessibility of retail. These collaborative pieces offer customers a chance to own rare, culturally significant works at attainable prices. The company is also involved in the retail of smart gadgets and electronics tailored to the African market’s unique needs.”