Wacoal India Bolsters Mumbai Store Presence
The launch follows the recent debut of its flagship store at Phoenix Palladium and reflects the premium Japanese lingerie brand’s continued investment in key urban markets.
Spanning 550sq ft, the new store offers a curated selection of Wacoal’s lingerie, loungewear and sleepwear collections, the brand announced in a press release. The layout includes private fitting rooms and minimalist interiors designed to deliver a premium and comfortable shopping experience aligned with Wacoal’s global retail standards.
“At Wacoal, we are dedicated to helping every woman find the perfect fit through superior design, premium quality and personalised service,” said Wacoal India’s Chief Operating Officer Pooja Merani in a press release. “The launch of our new store at Sky City Mall allows us to serve a growing base of customers in Borivali, a market that reflects the evolving aspirations of young professionals and families seeking quality and style in intimate wear.”
The Borivali store launch is part of Wacoal’s broader strategy to strengthen its presence in India’s growing premium lingerie market. With 17 exclusive outlets now open across the country, the brand plans to expand further in the next 12 to 18 months, supported by its e-commerce platform and multi-brand outlet partnerships. Mumbai remains a strategic focus for Wacoal’s retail expansion across India, according to the label.
