Visa, the world’s leader in digital payments, has appointed Previn Pillay  as its new country manager for Malaysia. A seasoned leader with 18 years of experience, Previn has held leadership roles across Asia Pacific and CEMEA.

Most recently, he led Merchant Sales & Acquiring for Asia Pacific, overseeing regional and local teams managing Visa’s strategic merchant and acquiring partnerships.

Previously, as head of Digital Solutions for the region, he worked with financial institutions, fintechs, and merchants to deploy digital capabilities, including tokenisation, contactless payments, and urban mobility solutions. He has also spent over a decade in client management roles in Australia and Sub-Saharan Africa, in addition to working at Visa’s Asia Pacific headquarters.

Previn said: “Malaysia is a key market for Visa, and I’m excited to join the team as we continue to innovate and meet the needs of our clients and partners. I look forward to leveraging my experience to collaborate with key clients, merchant partners, and government stakeholders in driving digital payments growth, introducing new solutions, and delivering a positive impact for Malaysian consumers and businesses.”

Serene Gay, Visa’s group country manager for regional Southeast Asia and SVP, global clients & acquirers, said: “We are delighted to welcome Previn as Malaysia’s country manager, reinforcing our commitment to expanding the nation’s digital payments ecosystem. With his deep knowledge and regional experience, Previn is well-placed to lead our Malaysia team. He and his team will continue working with key stakeholders to deliver cutting-edge technology and security solutions, ensuring Visa remains the best way to pay and be paid.”