Monday, June 9, 2025

Virgin Australia has broken new ground in inclusive aviation by launching the program in partnership with Adelaide Airport—the first initiative of its kind in Australia—offering passengers with disabilities and health conditions a simulated air travel experience designed to reduce anxiety, increase confidence, and ensure smoother journeys for those who may find flying challenging.

In a pioneering effort to make air travel more inclusive, Virgin Australia has partnered with Adelaide Airport to introduce the Try Before You Fly (TBYF) program. Launched at the end of May 2025, this initiative is the first of its kind in Australia, aimed at improving accessibility for passengers with disabilities and other health conditions. The TBYF program offers a comprehensive flight simulation experience, allowing individuals to familiarize themselves with the entire process of air travel—without the need for an actual flight.

The innovative program is designed for individuals who might find the prospect of flying overwhelming, such as those with physical disabilities, sensory sensitivities, or anxiety. By providing a safe and controlled environment, the initiative offers participants the opportunity to experience every step of air travel, from the booking process and check-in to boarding, seating in the cabin, and even disembarking—all without ever leaving the ground. This approach ensures that passengers can become comfortable with the airport and flight experience, which can often seem daunting, especially for first-time travelers or those with specific needs.

For many people with disabilities, air travel can be an intimidating experience. Navigating busy airports, dealing with the unpredictability of security checks, and managing the stress of boarding an aircraft can be especially challenging for those with sensory or physical sensitivities. Virgin Australia’s collaboration with Adelaide Airport has addressed these barriers by offering a simulated, no-pressure experience to familiarize passengers with the flight process. This hands-on approach is designed to alleviate the anxiety and uncertainty that can accompany air travel.

The TBYF program provides a carefully designed flight experience that mirrors the real thing as closely as possible. Participants can book their tickets online, check in at the airport, go through the security procedures, and even experience the process of boarding and sitting in the cabin. This simulation allows them to get used to the sounds, movements, and routine of air travel while staying in a stress-free environment. The flight simulation takes place within a designated space at Adelaide Airport, replicating the interior of a real aircraft, complete with seats and aisles.

The TBYF program has already made a significant impact, as it welcomed its 200th guest on launch day, marking a crucial milestone in its early success. The program’s reach is especially notable, with almost 50% of past participants choosing to book an actual flight after completing the simulation. This success underscores the positive influence the initiative has had on passengers, helping them overcome their reservations and fears about flying.

By offering this service, Virgin Australia and Adelaide Airport are not just breaking down physical barriers; they are also fostering greater confidence among Australians with disabilities and health conditions. For many individuals, the simulation program provides a sense of control and comfort, allowing them to experience air travel in a supportive and welcoming environment. This initiative has proven to be an invaluable tool for individuals who might otherwise have avoided flying due to concerns about accessibility or comfort during the journey.

Moreover, the success of the TBYF program is helping to raise awareness about the importance of accessible travel in the broader aviation industry. It serves as a shining example of how the airline industry can innovate to meet the needs of diverse passengers, particularly those with disabilities or health conditions. The program also encourages other airlines and airports across Australia to consider implementing similar initiatives to ensure that everyone can enjoy the benefits of air travel without facing unnecessary barriers.

The Try Before You Fly program is part of Virgin Australia’s broader commitment to improving accessibility and inclusivity in the aviation sector. This initiative is a direct response to the growing demand for more inclusive travel options, as Australians with disabilities seek ways to engage more fully with the world around them. By introducing such a forward-thinking program, Virgin Australia is helping to set new standards for accessibility in air travel, making it a more enjoyable and practical option for all passengers, regardless of their personal circumstances.

In addition to its benefits for individuals with disabilities, the TBYF program also serves as a valuable resource for family members and carers, who may be accompanying the traveler. This program allows families to gain insight into the entire travel process, ensuring that everyone involved is prepared for the journey ahead. The experience helps to eliminate the uncertainty that often surrounds air travel for people with specific needs, offering families peace of mind as they embark on future flights together.

Virgin Australia, in collaboration with Adelaide Airport, has launched the Try Before You Fly program—the first of its kind in Australia. This groundbreaking initiative offers passengers with disabilities or health conditions a realistic, on-ground flight simulation to help them confidently prepare for air travel.

As the Try Before You Fly program continues to grow in popularity, Virgin Australia and Adelaide Airport are committed to expanding the initiative to more locations across the country. The initial success of the program has demonstrated its immense potential to transform the air travel experience for Australians with disabilities. Through continued innovation and collaboration, Virgin Australia aims to ensure that air travel remains accessible and enjoyable for everyone, regardless of their unique needs.

The TBYF program is a major leap forward in making air travel more inclusive and accessible. By removing the barriers that have traditionally made flying difficult for people with disabilities, Virgin Australia is paving the way for a more inclusive aviation industry that prioritizes the comfort and confidence of all passengers. With its ongoing success, the TBYF program is not just shaping the future of air travel in Australia but also setting a global standard for accessibility in the aviation sector.