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Toyota Supra Production to Cease by March 2026, but the Nameplate Will Live On

Published 4 days ago2 minute read

The fifth-generation Toyota Supra is nearing the end of its production run, with assembly scheduled to conclude by March 2026. Co-developed with BMW and manufactured in Austria alongside the BMW Z4, this iteration of the iconic sports car will mark the end of a chapter in the Supra legacy—but not the end of the story.

Toyota has confirmed the release of a Final Edition for the 2026 model year, marking the car’s farewell from global showrooms. While this signals the conclusion of the current generation, the Supra nameplate is not being retired permanently. Instead, the beloved badge is being put on temporary hiatus.

According to Toyota Motor North America’s Senior Vice President of Product Planning and Strategy, Cooper Ericksen, the company fully intends to bring the Supra back in the future. He explained that introducing a next-generation Supra is seen as a logical step forward, though the specifics, such as timing and direction, are still under review. What remains certain, however, is Toyota’s intent to avoid another extended gap between generations, similar to the two-decade void between the revered fourth-generation Supra and the GR Supra’s return in 2019.

That said, launching a new Supra will not be a straightforward refresh. The escalating costs associated with complying with stricter global emissions and safety regulations have made it impractical to update the existing platform merely. The next Supra, Ericksen noted, will require a complete architectural overhaul rather than incremental changes. Toyota’s internal metaphor refers to this as “building a new house,” a process which hinges on future technological, regulatory, and economic factors.

Though the current model is on its way out, Toyota’s clear ambition is to ensure that the Supra remains an enduring symbol of its performance division. While the next generation’s shape and powertrain remain under wraps, fans can expect that the carmaker will not keep them waiting as long as it did last time.

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