Recently, the May 2025 lifestyle space has seen a fascinating mix of innovation, nostalgia, and intentionality. From skinimalism in cosmetics to low-ABV beverages, the lifestyle space is constantly evolving to meet consumer desires across multiple industries.

The first example is the Rugged Road 45 V2 cooler, which delivers high performance at half the weight of comparable models, thanks to its proprietary Fridgite™ insulation. With a 45-can capacity and a durable, impact-resistant build, it’s designed for long-lasting use without compromising on portability or performance.

Additionally, in the food space, Cadbury has introduced a Dairy Milk Happy Birthday gifting bar in the UK—a 360g version of its classic chocolate, designed as a thoughtful, ready-to-gift option for birthdays. Wrapped in the brand’s iconic purple packaging with a celebratory message, it offers a convenient way for consumers to share a sweet gesture with friends or family.