Taylor Swift Reclaims Masters, Garnering Support and Reactions
Taylor Swift has achieved a monumental victory in her career, officially regaining control over her entire music catalog, including the master recordings of her first six albums. The pop superstar announced this significant development on her official website and Instagram, stating, "All of the music I've ever made now belongs to me," marking the end of a long and highly publicized battle for ownership of her work.
The journey to reclaim her music began in June 2019 when music manager Scooter Braun acquired Swift's former record label, Big Machine Label Group, and with it, the master recordings of her albums: Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation. This situation prompted Swift to embark on an ambitious project to re-record these albums, releasing them as "Taylor's Versions" to devalue the original masters she did not own. She had successfully re-recorded four of the six albums when she announced she had regained control of all her old music. Reports indicate this was accomplished through a significant deal, potentially a billion-dollar one, allowing her to purchase the rights to her original master recordings.
The news was met with an outpouring of support from friends, fellow celebrities, and her devoted fanbase. A-list names such as Nicki Minaj, Post Malone, Demi Lovato, Ice Spice, Phoebe Bridgers, Katy Perry, and Camila Cabello showed their support on social media. Selena Gomez, Kelsea Ballerini, and Kesha also publicly congratulated Swift. Rapper Flavor Flav, a noted Swift enthusiast, expressed his joy on X (formerly Twitter), and Swift's friend Brittany Mahomes, along with her husband Patrick Mahomes, also celebrated the milestone. Longtime collaborator Jack Antonoff shared a playful video of Swift singing "Getaway Car" from her album Reputation while holding her cat, captioning it, "Rep forever guilt free listening!"
Fans, often referred to as "Swifties," reacted with immense emotion and pride. Many had actively participated in supporting Swift by choosing to listen only to the "Taylor's Versions" and avoiding the original recordings while they were under Braun's ownership. Zainub Amir, manager of the fan update account @SwiftNYC, described being "speechless" and highlighted the emotional significance of Swift owning her work. Longtime fan Kyra Beck expressed her overwhelming happiness and pride, noting Swift's inspiring honesty throughout the ordeal. The ability to listen to the original versions of classic songs guilt-free was a moment of celebration for many. While some fans expressed a bittersweet sentiment about the re-recording project ending, particularly anticipating the "vault" tracks from Reputation, the overall feeling was one of unity and triumph.
Swift herself acknowledged the difficulty in re-recording Reputation, finding it challenging to recreate its original magic. However, the entire experience, from the initial dispute to the re-recordings and eventual reclamation of her masters, has been seen by many as a catalyst for positive outcomes, including the record-breaking Eras Tour. This victory is not just a personal one for Taylor Swift but also stands as a powerful testament to her persistence and a significant moment for artists' rights in the music industry.