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Tate McRae's net worth revealed: Surprising income sources and brand deals

Published 9 hours ago4 minute read

As of 2025, Tate McRae's net worth is . The Canadian native earns through her successful music career and endorsements from top brands like Adidas, Essentia Water, and more.

Tate McRae attends the European Premiere of F1 ® The Movie at Cineworld, Leicester Square on June 23, 2025 in London, England.
Tate McRae attends the European Premiere of F1 ® The Movie at Cineworld, Leicester Square on June 23, 2025 in London, England. Photo: Tim P. Whitby (modified by author)
Source: Getty Images
Tate Rosner McRae
Male
July 1, 2003
21 (as of June 2025)
Cancer
Calgary, Alberta, Canada
Calgary, Alberta, Canada
Canadian
Scottish and German
Christianity
Straight
Dating
Kid Laroi
Todd McRae
Tanja Rosner
Western Canada High School
Alberta Ballet Company
Canadian singer, songwriter, and dancer.
Pop, alternative pop, dance-pop, R&B
$4 million

How successful is Tate McRae? According to Celebrity Net Worth and Capital FM, Tate McRae's net worth is . How does Tate McRae make money? She earns through her successful music career and numerous brand deals.

Tate first gained fame as a finalist on the 2016 reality TV series So You Think You Can Dance: The Next Generation. However, her real breakthrough came when she uploaded her original songs to YouTube, including the viral hit One Day.

Tate McRae's quick five facts
Tate McRae's quick five facts. Photo: Samir Hussein/WireImage (modified by author)
Source: Getty Images

Her 2020 single You Broke Me First made her a global star. It earned over a billion streams and charted internationally. Since then, she's released multiple EPs and albums, including I Used to Think I Could Fly and Think Later, which received critical and commercial acclaim.

Her income from music includes:

Tate’s influence goes beyond music into the world of branding and marketing. She’s collaborated with several major companies, leveraging her Gen Z appeal and massive social media following. As of June 2025, she has 12.7 million TikTok followers, 7.1 million Instagram followers, 304K Facebook followers, and 202.5K Twitter followers.

Some of her notable brand deals include:

  • Essentia Water: A long-term collaboration since 2021, including tour sponsorships and social media campaigns

These partnerships boost her visibility and provide lucrative income streams through sponsorships, product placements, and campaign appearances.

Tate had a successful dance career between 2013 and 2018. She won the Best Female Dancer at The Dance Awards in 2013, 2015, and 2018, making history by winning across all age categories.

She earned international recognition with medals at the 2015 Youth America Grand Prix and trained with the Berlin State Ballet. In 2016, she was third on So You Think You Can Dance, the highest finish ever for a Canadian.

Tate's booking fee varies based on several factors, including the type of event, whether it's an in-person or virtual appearance, the location, and the event date. Her starting rate typically falls between $999,999 and $1,499,000, though specific event details and availability determine final pricing.

Tate has never officially disclosed her salary, but industry estimates suggest she earns between $11 million and $13.8 million annually. This impressive figure reflects her thriving music career, sold-out tours, streaming royalties, and high-profile brand endorsements.

Final word

Tate McRae's net worth is estimated at $4 million. The Canadian star accumulated this fortune through her successful dance and music career. She also partners with top brands, including Neutrogena, Adidas, and Essentia Water.

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Source: TUKO.co.ke

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