Priced at an affordable $8 (£5.90), the limited-edition soap—marketed with a certificate confirming it was made using water that actress Sydney Sweeney had bathed in—went on sale on 6 June and sold out within seconds. The frenzy didn’t stop there. Listings on eBay now show items going for around £200, with some auctions reaching as high as $2000 (roughly £1,478), according to Ladbible. Sellers are even offering partial bars and photos of the soap for up to £105 and £73 respectively.
While the concept may seem ironic for a product meant to clean you, the novelty clearly struck a chord. Demand was so overwhelming that it temporarily crashed Dr. Squatch’s website, leaving many fans empty-handed during the frenzied launch.But all hope isn’t lost. For those still eager to get their hands on the celebrity-infused soap, resale platforms like eBay have bars available—though at a steep markup. Prices on the secondhand market have skyrocketed, with listings now averaging around £200 and some reaching as high as $2,000 (£1,478).
Diet Coke is making a comeback in US after four years and internet can't keep calmDr. Squatch later confirmed via Instagram that their website had, in fact, crashed. In an official statement, the company said: “You all crashed the site! The response to Sydney’s Bathwater Bliss launch has been absolutely wild. We truly appreciate the Squatch-level excitement.”
“We’re working tirelessly behind the scenes to ensure the product reaches the right people, strictly on a first-come, first-served basis. Thanks for bearing with us.”
In an interview with GQ, Sweeney further explained the process of making the soap. “When we were at the [Dr. Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water. So it’s my real bath water,” she confirmed.
“I wanted to have it lean towards my home roots, so there’s this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly. But then there’s some city bath water mixed in.”
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Sweeney previously discussed the oversexualisation of her body in an interview with Variety in March 2024. The actor admitted at the time that the constant remarks make her feel like she has “no control” over online discourse about her appearance.
Meanwhile, listings for the product have already appeared on eBay, with prices ranging from $100 (£73) to a staggering $2,000 (£1,478). “I see it, but I don’t let myself react. It’s hard to explain—I’m still trying to make sense of it,” she said when asked about the viral response to her SNL debut.
“People feel entitled to talk about me however they want, as if being an actor means I’ve given up my right to personal boundaries. They see the characters I play as public property—and somehow, that extends to me as a person. It’s like Sydney doesn’t belong to me anymore,” Sweeney explained. “There’s this strange dynamic people have with me, and I have no say in it."
