Surging Expansion Of E-Commerce Fuels Growth In The Generative

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Generative AI In Marketing

The Generative AI In Marketing Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Expected Generative AI In Marketing Market Size During the Forecast Period?
There has been a significant expansion in the generative AI in marketing market size over the last few years. The market is set to increase from $3.64 billion in 2024 to $4.92 billion in 2025, with a compound annual growth rate (CAGR) of 35.3%. The development of AI algorithms, the increase in data volume, cost reduction, the growth of digitalization, and the emergence of e-commerce are all contributing factors to the growth witnessed during the historic period.

In the forthcoming years, the market size of generative AI in marketing is projected to witness significant expansion. The market is expected to soar to $16.3 billion by the year 2029, with a CAGR of 34.9%. Factors contributing to this expected growth during the forecast period include the spread of content marketing, increasing popularity of influencer marketing, personalization of the customer journey, adherence to ethical AI practices, and the growing demand for AI-created content. Key forecast period trends will likely encompass AI-guided content generation, heightened personalization, inclusion of predictive analytics, AI-boosted creative partnerships, and regulatory compliance solutions.

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What Are the High-Growth Segments in the Generative AI In Marketing Market?
The generative AI in marketing market covered in this report is segmented -

1) By Component: Service, Software
2) By System Type: Text Models, Multimodal Models
3) By Application: Content Generation, Search Engine Optimization (SEO), Lead Nurturing And Lead Scoring, Reporting And Analytics, Social Media marketing, Other Applications
4) By End-Use: Media And Entertainment, Information Technology And Telecommunications, Healthcare, Automotive And Transportation, Banking, Financial Services, And Insurance, Retail And E-commerce, Other End-Use Industries

Subsegments:
1) By Service: Consulting And Strategy Development, Integration And Implementation Services, Support And Maintenance, Training And Education
2) By Software: Content Generation Tools, Customer Segmentation And Targeting Software, Predictive Analytics Tools, Chatbots And Virtual Assistants

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What Key Drivers Are Expected to Influence Future Generative AI In Marketing Market Growth?
The escalating advancement of e-commerce is anticipated to fuel development in the generative AI in marketing sector. E-commerce, the act of procuring and selling goods and services online or through electronic networks, is on a rapid expansion due to several contributing factors. These include increased internet penetration, a shift in consumer behaviors towards online shopping, convenience, and innovations in logistics and payment systems. Generative AI is employed in the e-commerce sector to customize product suggestions, generate targeted advertising content, and formulate engaging product descriptions designed to appeal to individual customer tastes, thereby improving the shopping situation and boosting sales. For instance, as noted by the US Census Bureau in February 2024, total retail e-commerce sales in the fourth quarter of 2023 were record high at $1,831.4 billion, a 0.4% rise from the previous quarter. Therefore, the rapid expansion of e-commerce is at the helm of driving growth in the generative AI in marketing sector.

Which Companies Hold the Largest Share Across Different Generative AI In Marketing Market Segments?
Major companies operating in the generative AI in marketing market report are Alphabet Inc.; Microsoft Corporation; Amazon Web Services; International Business Machines Corporation (IBM); Baidu Inc.; Adobe Inc.; OpenAI; Zeta Global.; Appier Inc.; Persado Inc.; Benchsci Inc.; Bluecore Inc.; Bizzabo Ltd.; Conversica Inc.; Cognitivescale Inc.; Acquisio Inc.; Brighterion Inc.; ClarifAI Inc.; B12 Inc.; AYLIEN Ltd.; Synthesis AI; Amplero Inc.; Genie Artificial Intelligence Ltd.; MOSTLY AI Inc.; Rephrase.AI

What Trends Are Driving Growth in The Generative AI In Marketing Market?
Significant corporations working in the generative AI sector for marketing are crafting novel solutions with AI technology to optimize the creative progression and performance of marketing strategies. Generative AI for marketing aids marketers in simplifying the creative process, improving the efficiency of campaigns, and offering more captivating and custom-made experiences to their clients, resulting in superior outcomes and ROI (return on investment) for their marketing activities. For instance, in January 2023, AppsFlyer, an analytics company based in the United States, introduced Creative Optimization, a unique AI-backed solution intended to optimize the creative progression and performance of marketing strategies. This product equips marketers with useful insights and data-driven guidance to maximize the effectiveness of their creative assets. Creative Optimization recognizes trends and characteristics that trigger optimal audience engagement, allowing marketers to make well-informed choices and enhance campaign effectiveness. The solution promotes cooperation among performance marketing, creative, and BI (business intelligence) groups, leading to more productive and thriving campaigns.

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What Are the Emerging Geographies for The Generative AI In Marketing Market Growth?
North America was the largest region in the generative AI in marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative AI in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Generative AI In Marketing Market?
2. What is the CAGR expected in the Generative AI In Marketing Market?
3. What Are the Key Innovations Transforming the Generative AI In Marketing Industry?
4. Which Region Is Leading the Generative AI In Marketing Market?

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