Dublin, June 06, 2025 (GLOBE NEWSWIRE) -- The "Short Message Service Firewall - Global Strategic Business Report" has been added to offering.

The global market for Short Message Service Firewall was valued at US$3.0 Billion in 2024 and is projected to reach US$4.5 Billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Short Message Service (SMS) firewalls have become an indispensable component in telecom security infrastructure, protecting mobile networks against a rising tide of messaging fraud and unauthorized traffic. As SMS remains a widely used communication protocol - especially for one-time passwords (OTPs), banking alerts, and promotional services - its misuse has surged through techniques like SMS spoofing, flooding, smishing (SMS phishing), and gray-route messaging.

A key driver of market expansion is the exponential growth of A2P messaging, particularly from banking, retail, healthcare, and government sectors, all of which depend on reliable, secure SMS delivery for customer engagement and transactional services. The proliferation of gray routes - unregulated, often illegitimate paths used to bypass official termination fees - is prompting mobile operators to deploy SMS firewalls to regain control over monetization and ensure fair usage of their infrastructure.

Furthermore, telecoms are increasingly leveraging SMS firewalls as part of a broader revenue assurance and analytics strategy, using data insights to improve customer trust, campaign effectiveness, and network efficiency. Managed security services and cloud-based deployment options are expanding accessibility to smaller operators and MVNOs, further accelerating adoption. These interlinked drivers - spanning security, monetization, regulatory compliance, and competitive differentiation - are collectively shaping the robust and expanding trajectory of the SMS firewall market.

The SMS firewall landscape is undergoing rapid transformation with the integration of advanced analytics, artificial intelligence (AI), and machine learning (ML). Traditional rule-based filters are being replaced or augmented with adaptive models capable of identifying novel threats in real time. These AI-powered firewalls can learn from historical attack patterns and network behavior to dynamically adjust thresholds, reduce false positives, and identify zero-day exploits. Cloud-based deployment models are also gaining traction, offering scalability, centralized policy management, and quicker threat intelligence updates across global networks.

Furthermore, next-gen firewalls incorporate advanced A2P (Application-to-Person) messaging analytics to detect gray-route usage, ensuring messaging traffic is properly monetized and not circumventing established termination agreements. Integration with SS7 and Diameter signaling firewalls provides holistic signaling and messaging protection, especially important for mobile operators transitioning to 5G, where inter-network vulnerabilities can be exploited. Real-time reporting dashboards, API integration for fraud investigation, and automated alert systems are also standard features in modern platforms. These innovations have allowed operators to transition from passive defense to proactive threat hunting, turning SMS firewalls into a core element of a broader network security strategy.

The demand for SMS firewall solutions is growing rapidly across telecom operators, especially in markets with high mobile penetration and unregulated messaging ecosystems. Emerging economies in Asia-Pacific, Latin America, and Africa are experiencing a significant surge in A2P messaging volumes, driven by mobile banking, healthcare alerts, government notifications, and e-commerce. However, these same markets often face higher exposure to SMS fraud and traffic leakage due to lax enforcement and a high concentration of gray-route traffic.

With the global rollout of 5G and increased interconnectivity between IoT devices, telecoms are reevaluating legacy SMS infrastructure and investing in future-proof firewall solutions. The expansion of Rich Communication Services (RCS) also adds complexity, requiring messaging firewalls to adapt to evolving formats and threat vectors. As messaging remains a critical digital touchpoint, demand is intensifying from both strategic (revenue and compliance) and tactical (security and performance) perspectives.