Sheffield United board issue open letter to fans after losing 24/25 playoff final
They expressed disappointment at missing out on promotion, but remains committed to achieving consistent Premier League football, driven by the passionate support of fans.
Despite overcoming challenges like a points deduction and injuries to reach Wembley, they see the defeat is seen as a setback, not a defining moment.
Plans include modernising operations, enhancing recruitment with data and analytics, improving player welfare and medical care, upgrading facilities, and strengthening the academy.
The ownership is optimistic about the club’s future and vows to push for promotion next season, fuelled by the fans’ unwavering support.
Following the conclusion of the 24/25 season, the board have a message for supporters. ⬇️
— Sheffield United (@SheffieldUnited) May 27, 2025
Chris Wilder: No VAR for 46 games and then it’s here for the final?
OPEN LETTER:
Dear Blades,
There is no denying that our play-off final defeat last weekend really hurts. We all wanted to see Sheffield United return to the Premier League as quickly as possible but it was not to be on this occasion.
We congratulate Sunderland AFC on their achievement and wish them well.
The entire organisation, our staff, players, and everyone behind the scenes performed tremendously to reach Wembley in the first place. We overcame a points deduction and an injury crisis, and this spirit and resilience will continue to serve us well.
Achieving promotion from this division never comes easy but we can assure you this difficult defeat will not define us. This is a setback but it is just that: a setback. It will not deter us, dampen our enthusiasm or change our mission to bring consistent top-flight football to the city of Sheffield.
At Wembley last week we saw the beating heart of our city and hearing the noise that’s propelled the team since August was something we won’t forget.
Our job now as custodians of this incredible club is to regroup, reset and refocus and make sure that our setback on Saturday only serves as a catalyst to make us stronger in the future. We are all fired up to do that and confident in our plan to build a more modern and stronger club.
We will do this by continuing the forward thinking work we have already begun to address some of the foundations at the club that underpin our ability to succeed.
When we announced the takeover in December, we said we would begin work to modernise every single aspect of Sheffield United to make sure it is able to compete in the Premier League on a regular basis.
And yes we first need to get there, but once we are we want to end the cycle of boom and bust.
The reality is that football has never been more competitive and it is changing all the time. Therefore, we are working tirelessly to become stronger in the crucial area of recruitment. We will do this by using data and analytics far more effectively to recruit the best and brightest talent.
We are also moving forward with our bold ambitions to transform player welfare and medical care in a market leading way; significantly upgrade the training ground and player facilities; and continue to ensure our academy is as strong as possible.
Sheffield United has such an exciting future, and we’re confident we can unlock its great potential, starting with another promotion push next season.
Finally, though last weekend didn’t yield the outcome we hoped for, your loyal support through every challenge this season – whether at Middlesbrough or Plymouth, in sunshine or rain – has inspired us all. You are the heartbeat of this club, and we promise that our efforts will never cease until Sheffield United stands strong, thriving and victorious, for years to come.
Steven Rosen, Helmy Eltoukhy, Joe Russo, Len Komoroski, Terry Ahern, Pejman Nozad, Stephen Bettis
: It’s a great message but if they’re recruiting on data analytics & modern strategies, it’s difficult to see where Wilder fits in to that. He’s not on board with the data driven clubs at all is he?
: Fantastic message & really appreciated. Back CW & we’ll rise again UTB ⚔️❤️
: I appreciate the words. I think the club & fans needs to pull together more than ever after Saturday. After the match I was critical of CW but on reflection we had bad luck with key players (Hamer, Anel and Brereton Diaz) getting injured at crucial moments in the second half
: Stay focused, be positive in the new season. Believing in yourselves and feel the support of the fans knowing they are routing for you.
: My reading of this. Aim is to become the Brighton & Brentford of the Championship next season with data analytics. This is a good thing. On top of the academy will give us a solid base to move forward.
: Already looking forward to the challenge and season ahead! Let’s get retained/released list put out and look forward to the transfer window and pre season ⚔️
: Great to hear the board have forward and balanced thinking. We did more than I expected, and I enjoyed the ride. Same again next season and if we have to, go up 🙄 Although we witnessed the downside of going up. VAR 🙈🔴⚪️🔴⚪️⚔️⚔️⚔️
: Great message from the board and something we’d love to see more of. Have had an excellent start so far and long may it continue. ⚔️
: Great message from the top of our club. A clear forward vision for the future. I for one can’t wait till we get a Cat 1 academy, that will secure the future of our great club. Love you United ⚔️
: Ignore the naysayers. A professional message of a corporate organisation with a turnover of this size is what is needed, and what we have received. Thank you. It’s down to Wilder now to deliver that strategic aim, and perhaps translate you’re message into a language of the fans
: We need to steal the scouts from Brentford. Their model is a win win. Find players who are plenty good enough. Sell them if the fee is so big it makes big profits and can be decently reinvested.
: That’s it I’m sold again win , loose or draw we’ll still come back for more great statement from the owners 🔴⚪️⚫️⚔️
: No more Brexitball signings 👍🏻 No more crocks/players that can’t play more than 60 mins a game. 👍🏻 Need to shout loud about money being spent behind the scenes because people will be calling for expensive signings in the summer.
: Great statement and really shows their ambition
: I’ll be honest, I’m still nowhere near over Saturdays defeat. Going through cycles of differing emotion, it’s been a hard one to take. But, reading this message from the board has given me hope going into next season and I’m looking forward to our business this window! #SUFC
: It’s early days but a promising start from the new owners. Some of the usual moaners in the comments but would moan if they didn’t communicate. Feel like we are in very good hands. Some can’t say the same ⚔️
: Absolutely fantastic from the owners here. I place every faith in them this summer and well beyond
: Owners being bang on the money and sound is gonna be annoying for those that love to be negative and get annoyed about absolutely nothing. Be more positive. Do better. Onwards.
@BatemanTom18: Exact type of statement we needed after Saturday, regardless of a few inevitable departures expect a solid summer and Wilder getting full backing to get us bang up there again next season ⚔️