Today, Nintendo welcomed its first guests to Nintendo SAN FRANCISCO – its second official store in the United States – with a grand opening ribbon cutting ceremony led by Nintendo of America President and Chief Operating Officer Doug Bowser. Wondering what Doug had to say and if anyone special joined him? In the video above you can check out Mr. Bowser’s entire speech, along with an appearance by the world’s most famous plumber.

Located in San Francisco’s iconic Union Square at 331 Powell Street, Nintendo SAN FRANCISCO offers an immersive shopping experience designed to deliver smiles to visitors from all over. In addition to game systems and games, guests at Nintendo SAN FRANCISCO can discover exclusive products including accessories, apparel and home goods. More than just a store, Nintendo SAN FRANCISCO is a fun place to explore – whether you are local or visiting the area.

That’s not all there is to share from the opening day at Nintendo SF though. Doug Bowser, carrying on a tradition he’s been handling for years at Nintendo NY, stepped behind the counter at Nintendo SF to sign off on the store’s first official purchase. You can see that exchange in the video below.