In a quest to bridge the knowledge gap and deepen public understanding of insurance, SanlamAllianz has rolled out a nationwide campaign aimed at driving insurance literacy among Nigerians.

The initiative, which targets individuals, families and small businesses, is part of the company’s strategic push to increase insurance penetration and empower citizens with the knowledge needed to make informed financial decisions.

The campaign will cover key cities spanning Nigeria’s six geopolitical zones, including Lagos, Ibadan, Akure, Warri, Port Harcourt, Uyo, Onitsha, Enugu, Owerri, Kano, Jos and Abuja, marking one of the most ambitious face-to-face consumer outreach efforts by any underwriting firm in the country.

The industry watchers described it as a significant shift from traditional brokerage and digital-heavy strategies. The road show underscores SanlamAllianz’s intent to localise its operations while leveraging its global pedigree.

The initiative also aims to position insurance as an essential tool for financial inclusion, wealth creation and economic resilience.

“This nationwide campaign reflects the scale of our ambition and our commitment to the Nigerian market,” said Managing Director/Chief Executive Officer, SanlamAllianz Life Insurance, Tunde Mimiko.

“At the core of insurance is trust, and trust is earned by being present. We are meeting Nigerians where they are, starting real conversations about risk, protection and long-term financial stability,” he said.
The roadshow will feature an interactive customer forum in each city, offering existing and potential policyholders an opportunity to engage directly with company executives and frontline staff.