The event marked the conclusion of a six-week intensive programme, certified by the University of Pretoria, aimed at equipping South Africa’s next generation of music entrepreneurs with key industry knowledge and practical skills in music publishing, revenue generation, product innovation, and entrepreneurship.

The programme targeted emerging music publishers and self-published artists with one to three years of industry experience. Participants were selected through a competitive process and included independent publishers managing other musicians as well as self-published artists actively distributing their work on digital platforms.

Delivered under the guidance of industry experts Ninel Musson of Vth Season and Beth Arendse of the SA Creative Industries Incubator, the course offered in-depth insights into the business side of music. It also provided access to market opportunities and industry networks critical to professional growth.

Lesego Maforah, Manager for CSI and Special Projects at SAMRO, noted a 34% increase in applications compared to 2024, signalling growing demand for formal training and support within the sector.

“A dedicated panel of independent adjudicators assessed each application to ensure a fair and rigorous selection process. After thorough evaluation, 50 promising music professionals were chosen to participate,” Maforah said.

The graduation ceremony recognised the accomplishments of the participants, many of whom described the programme as transformative. Valedictorians Pilani Bubu and Kunda Mtonga delivered addresses reflecting on the knowledge acquired, collaborative spirit fostered, and industry connections formed during the course.

“The graduation of this cohort represents a pivotal step in strengthening South Africa’s music publishing ecosystem,” SAMRO general manager for member services Nobambo Goduka said. “These individuals are now equipped to preserve artistic legacies, uphold the value of intellectual property, and contribute meaningfully to the music economy. Music publishing is not merely administrative; it is the architecture that ensures creative works endure and receive rightful recognition.”

SAMRO and Music Business Lab reiterated their commitment to supporting emerging talent through education, mentorship, and industry access. Organisers described the programme as part of a broader mission to build a sustainable and inclusive music economy where creative professionals are empowered to lead and innovate.