Lifestyle
June 23rd, 2025

This weekend was a special one for France, and for Paris in particular. This Saturday, June 21st, the streets of Paris were filled with musical notes, ranging from house to jazz to techno, for the , which every June 21 brings a bit of lightness to the hearts of Parisians and their visitors, who grow more numerous each year. In fact, on , videos of young British and American girls asking European users for help on how to dress for the music festival have sprung up like little daisies. A question that was naturally answered by , who this weekend, after a stop in Barcelona at the Primavera Sound Festival, landed in with a new activation full of good energy and freshness. Called Paris Sounds Fresh, the event marked a new collaboration between the brand and , a must-visit café in the capital, to celebrate the arrival of summer with what it loves most: music, good vibes, and style.

True to its strong connection to the , Pull&Bear brought its personal touch to the event with its well-established concept , featuring sets by and . As always, music was the common thread of an experience where came together in a unique space. The activation highlighted , the icon of summer, with two exclusive new drinks by Cortado: — two unexpected pairings designed to bring a fresh and original touch to the day. The event also welcomed a selection of talents and guests from the Parisian creative scene, who joined the celebration wearing full looks from Pull&Bear’s summer collection. A way to further strengthen the link between fashion and music — two essential pillars of the brand’s universe, but above all, of Paris.