Canadian brand Psycho Bunny announced on Tuesday a multi-year partnership with American tennis player, Andy Roddick, deepening the brand’s presence in the sport.

As part of the collaboration, Roddick, a former world No. 1 and US Open champion, will help bring Psycho Bunny’s signature style and craftsmanship to a global audience. He will also advise on the brand's expanding presence in tennis.

Known for his competitive drive and powerful game, Roddick brings decades of on- and off-court credibility to the brand. Beyond his tennis career, he’s become a defining voice in the sport as the host of Served, the top-ranked tennis podcast.

“Tennis has given me so much, and I’ve always believed in pushing boundaries—both in competition and in life,” said Roddick. 

“Psycho Bunny's magnetic vibe, with its boldness and edge, speaks to my personality perfectly. I’m all about embracing individuality, and this partnership feels like a great way to express that fun side of me. Let’s make some noise!”

Earlier this month, Psycho Bunny expanded its tennis roster by partnering with Arthur Rinderknech, building on its earlier collaboration with rising star Alexei Popyrin. Further reinforcing its commitment to the sport, the brand also signed a multi-year deal as the official athletic outfitter of the National Bank Open (NBO).

“Andy isn’t just a tennis legend—he’s a disruptor, a trailblazer, and someone who has always done things his own way,” said Anna Martini, CEO of Psycho Bunny. 

“That’s exactly what Psycho Bunny stands for. We’re thrilled to have him as a partner in celebrating tennis culture.”